Global Elite and the “Front Row” Lifestyle
Last April, Florida’s real estate market witnessed a new record with a $225 million transaction for a luxurious beachfront estate boasting nearly 250 meters of coastline, marking the second most expensive deal in U.S. history. In the same state, a renowned Palm Beach villa listed for over $85 million instantly captured the attention of collectors.

Palm Beach is dubbed the “Billionaires’ Front Row,” home to at least 58 dollar billionaires owning property here.
According to the New York Times, top-tier global billionaires like hedge fund titan Ken Griffin and former Microsoft CEO Steve Ballmer are continuously expanding their portfolios with high-value coastal properties, from Palm Beach to other stunning coastal regions worldwide.
“Not just in America, prime coastal lands are irreplaceable, only to be owned. Their scarcity makes them invaluable,” explained an expert from the prestigious auction house Sotheby’s.
Yet, the value of “front row” real estate transcends mere numbers—it’s a statement of timeless freedom and lifestyle. Having attained the pinnacle of luxury, from superyachts and private jets to sky-high urban residences, the elite still covet the “front row” for its core values: refined living, privacy, and intimate connection with nature’s heritage.
The Allure of Halong Bay’s “Front Row”
In Vietnam, the elite share this global trend, seeking “front row” living spaces, with the heritage site of Halong Bay emerging as a top destination.
Since its UNESCO World Heritage recognition, Halong Bay has seen robust tourism and infrastructure growth, driving up coastal property values. However, its unique terrain limits developable land, making “front row” positions increasingly rare and symbolic of prestige and investment.

Halong Bay’s “front row” offers rare beachfront properties with unobstructed views of the heritage site. Photo: InterContinental Halong Bay Resort
Among the exclusive projects on these rare coastal strips—branded residences like InterContinental Residences Halong Bay and gated communities such as Grandbay Halong Villas and Lagoon Residences—each stands out in design, service, and lifestyle, cementing their place in the portfolios of the elite.
From 2021 to 2024, despite COVID-19’s impact, these limited collections saw impressive liquidity, with villa transactions nearing or surpassing 100 billion VND, and nearly all units now owned.
The elite seek new projects embodying “front row life” by Halong Bay, blending international standards with sustainable values. Photo: Marina Bayfront District.
Aria Bay – The New Icon of Halong Bay’s “Front Row”
In Halong, BIM Land pioneers development, adhering to strict planning and density standards while preserving natural beauty, transforming 248 hectares of prime coastal land into the Halong Marina Urban Area.
BIM Land envisions the best locations in Halong Marina—where beaches meet doorsteps and views remain unobstructed—as the “Front Row Collection,” a series of exclusive properties defining elite living by the heritage bay.
Leading this vision is Aria Bay, one of Halong’s few twin towers offering limitless panoramic views of the bay, lake, and city.

Aria Bay’s exclusive “box seats” offer breathtaking views of nature’s grandeur and modern life from above. Photo: Sky Villa at Aria Bay.
World-renowned architects from AEDAS (UK), HBA (USA), KUME (Japan), and Coopers Hill (UK) collaborated to create an iconic design, with tiered facades resembling piano keys rising toward the sea.
Aria Bay’s exterior features Low-E glass boxes, a premium material known for durability against natural elements and striking visual effects from every angle.

Synergizing with the trendy Marina Bayfront District, Aria Bay becomes the epicenter of a vibrant live-play-entertain ecosystem at Peninsula 3 – Halong Marina.
Surrounded by international beachfront hotels, signature restaurants, high-end commercial hubs, promenades, and art-lit bridges, Aria Bay fosters a liberated, inspiring lifestyle for the elite.
Globally, as the elite seek unique heritage coastal properties, Aria Bay presents a rare chance to own “front row” real estate and embrace a new standard of living—harmonizing with natural wonders and personal pride.
Noble Crystal Duo: Sunshine Group’s Landmark Leap in Vietnam’s Luxury Real Estate Landscape
Sunshine Group’s collaboration with BWH Hotels, a renowned global hotel management group, is set to elevate the standards of luxury real estate in Hanoi. By integrating WorldHotels’ operational excellence into the Noble Crystal Long Bien and Noble Palace Tay Thang Long projects, this partnership is generating significant interest in the high-end property market.
Luxury Villa with Multipurpose Basement at Anlac Green Symphony
For many, a home transcends mere material value, serving as a profound statement of lifestyle and personal stature. Owning a villa with a versatile basement is the ultimate expression of one’s legacy, offering unparalleled freedom to innovate, cherish personal passions, and indulge in the exclusivity of private living within the sanctuary of one’s own abode.
Legacy Hinoiri: Attracting Clients with CBRE’s International Operational Management Standards
The elite young residents of Generation 5.0 are quietly redefining the essence of “settling down.” They seek a living space that operates intelligently, where technology, comfort, and sophistication seamlessly coexist.
Unveiling the Progress of Sunshine Group’s Luxury Noble Crystal Projects in Hanoi
At the vibrant developmental poles of Hanoi, West Tay Ho and Long Bien, Sunshine Group is accelerating the completion of two prestigious projects: Noble Crystal Tay Ho WorldHotels Residence and Noble Crystal Long Bien. These developments promise to unveil the most luxurious and sophisticated living spaces currently available in the capital.
Swing Villas: The Timeless Legacy of Prosperity for Hai Phong’s Elite
Amidst a real estate market redefining the essence of “luxurious living,” Swing Villas at Vinhomes Royal Island emerge as an exclusive offering tailored for Hai Phong’s elite. More than just a residence, each Swing Villa embodies a collector’s value, symbolizing personal distinction and a vision for enduring wealth.












































