From Humble Beginnings to a Robust Foundation
Thirty years ago, when Vietnam’s automotive market was still in its infancy, Gia Khoa began with a small tire shop in Hanoi. Guided by the philosophy, “Reputation is our brand, dedication is our core value,” the company steadfastly pursued sustainable growth, prioritizing quality and customer trust above all.
From its foundation in tire distribution, Gia Khoa rapidly expanded into batteries and lubricants, establishing an essential product portfolio that now serves hundreds of thousands of customers nationwide. Today, the company stands as a strategic partner to global brands such as Bridgestone, Michelin, Yokohama, Matrax, Dunlop, Toyo Tires, and Kinto, solidifying its leadership in Vietnam’s automotive industry.
Reflecting on this 30-year journey, founder Mr. Phạm Viết Lý, Chairman of Gia Khoa, shared: “We began with a simple belief: by upholding integrity and infusing care into every product, our business would thrive sustainably. Over three decades, this belief has never wavered. It’s the cornerstone that propelled Gia Khoa to the forefront, enabling us to redefine standards for Vietnam’s automotive sector.”
Building a Comprehensive Ecosystem
Over 30 years, Gia Khoa has not only expanded its business scope but also perfected a comprehensive automotive ecosystem, encompassing five core areas: Product Distribution, Retail & Services, Automotive Sales, Operational Training, and Knowledge Transfer.
This multi-tiered operational model reflects Gia Khoa’s forward-thinking vision and innovative mindset, positioning the company as a creator of holistic solutions for Vietnam’s automotive industry. It seamlessly integrates product quality, after-sales service, and professional workforce training into a unified ecosystem.
Gia Khoa proudly holds the title of Bridgestone’s Top Dealer Nationwide for five consecutive years (2021-2025)
A strategic milestone, ATOM Premium Auto Services emerged as Vietnam’s first high-end automotive service center, designed as a One Stop Shop. It offers a full suite of services, from tire replacement and alignment to maintenance, periodic inspections, and comprehensive vehicle care. This center epitomizes the fusion of technology, processes, and expertise to international standards, marking Gia Khoa’s strategic shift from product distribution to solution-based services.
ATOM Premium Auto Services is honored to be Bridgestone Vietnam’s Flagship Store, setting new benchmarks in customer experience.
Continuing its legacy, in October 2025, Gia Khoa inaugurated GAC Long Biên—Hanoi’s first 3S showroom for GAC Motor. Designed and operated to international Sales – Service – Spare Parts standards, GAC Long Biên offers a modern space, professional after-sales service, and a comprehensive inventory of genuine parts, catering to every customer need.
The inauguration of GAC Long Biên underscores the strategic partnership between Gia Khoa and Tan Chong Group, built on trust, operational excellence, and a shared vision for sustainable growth.
For three decades, Gia Khoa has consistently achieved remarkable milestones, guided by its core values of “Dedication – Reputation – Efficiency – Proactiveness”: Bridgestone’s Top Dealer Nationwide for five consecutive years (2021-2025); Dunlop Vietnam’s No. 1 for five consecutive years; Top 5 Yokohama Dealer Nationwide; Exclusive Distributor for Matrax, Kinto, and American Roadstar in Vietnam; Continental’s Top Dealer Nationwide in 2024…
In 2025, Gia Khoa was honored with the “Pioneering Innovative Enterprise” award, recognizing its strategic vision, operational prowess, and significant contributions to Vietnam’s automotive industry.
Aspiring to Conquer New Horizons
Entering a new era, Gia Khoa is transforming alongside ATOM Holding—the entity tasked with modernizing and internationalizing its ecosystem. The next generation of leaders is driven by a passion for innovation, aiming to elevate this Vietnamese brand to regional prominence.
Outlining future directions, Mr. Phạm Viết Trung, CEO of Gia Khoa & ATOM Holding, emphasized: “We’re at a convergence of ambitious goals, but above all, we’re on a journey to connect with the hearts of our customers and partners. The world is vast, and we believe that with an open mindset, Gia Khoa and ATOM Holding will not just participate, but lead the game.”
With its established legacy, every step taken by Gia Khoa and ATOM Holding is geared toward creating significant value—both for the present and the future of Vietnam’s automotive industry. The synergy between two generations of leadership—one grounded in three decades of solid foundation, the other embodying youthful dynamism and global integration—has ignited a new momentum across the entire ecosystem.
Mr. Phạm Viết Trung, CEO of Gia Khoa & ATOM Holding, at the 30th Anniversary Celebration of Gia Khoa & ATOM Holding
Vietnam’s automotive market is experiencing the fastest growth in Southeast Asia, with projections reaching 1 million vehicles annually in the next decade. This explosive growth brings immense demand for tires, lubricants, batteries, and after-sales services. Alongside these opportunities, competition is intensifying as multinational corporations invest heavily, expanding distribution networks and setting new market standards.
Embracing both opportunities and challenges, Gia Khoa – ATOM Holding – GAC Long Biên enters a new development phase with a leadership mindset and the ambition to conquer. Their goal is to elevate this Vietnamese enterprise to regional heights, shaping the future of Vietnam’s automotive industry in the new era.
