Masan Group Leadership Announces Wincommerce’s Plan to Open 1,000–1,500 Stores Next Year; Masan Consumer Poised for VN30 Inclusion Post-Listing

Masan Hightech Materials is currently attracting significant interest from a growing number of potential investors, paving the way for an early strategic partnership opportunity.

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On October 29, Masan Group’s leadership held an online meeting with investors to update them on the group’s Q3 business performance, along with that of its subsidiaries.


In Q3,


Masan Group


achieved


revenue of 21,164 billion VND


,


a nearly 10%


increase year-on-year, with a post-tax profit of 1,866 billion VND, 1.4 times higher than the same period last year


, and the highest since Q1/2022.


For the first 9 months,


revenue reached


nearly


58,400


billion VND


,


an 8% increase year-on-year, with a net profit of 4,468 billion VND


,


a 64% increase year-on-year


,


equivalent to over 90% of the annual plan.


Discussing the positive Q3 results, Masan Group’s leadership attributed the growth to strong profit efficiency at WinCommerce, Masan MeatLife, and Phúc Long, along with improved profit contributions from TCB and the deconsolidation of H.C. Starck (HCS), despite Masan


Consumer Corporation (MCH)


being in the early stages of refining its new distribution model and a slight increase in net financial costs.


At WinCommerce, the shift from traditional markets to modern markets is occurring at an extremely rapid pace, driving market share growth for mini-supermarkets. This is also the first quarter where both mini-supermarket and large supermarket models recorded positive EBIT.


Specifically,


Q3 revenue reached 10,544 billion VND (a 22.6% increase year-on-year), with a net profit of 175 billion VND (an 8.7x increase year-on-year), corresponding to a 1.7% profit margin, driven by like-for-like (LFL) revenue growth of 11% and 9.7% year-on-year for mini-supermarket and supermarket chains, respectively.


Mr. Danny Le, CEO of Masan Group, noted that rural areas are a highlight. As of Q3, WinCommerce has opened over 550 new stores,


and with the remaining two months of 2025


,


the plan to open 700 or more stores is


entirely feasible.


With nearly 4,300 stores, WinCommerce’s results are improving quarter by quarter, exceeding all forecasts from the beginning of the year with sustainable revenue and profit. Notably, the profit of newly opened stores is reaching 1-2%, equivalent to being profitable from the first year of operation.


Based on these results, the company is confident in its plan to develop an additional 1,000 to 1,500 stores in 2026, focusing mainly on the Northern and Central regions, and gradually expanding in the Southern region, aiming to balance operations across all three regions in the coming period.


At


Masan


Consumer Corporation (MCH),


Q3 revenue reached


7,517 billion VND, a 6% decrease year-on-year.


The negative growth was


impacted by the nationwide implementation of the “Direct Distribution” model in the traditional sales channel (GT), although


improvements were recorded month-on-month within the quarter and quarter-on-quarter, setting the stage for growth in subsequent periods.


Regarding the


progress of transferring


MCH’s stock listing from UpCOM to HoSE


, Mr. Micheal Hung Nguyen


,


Deputy CEO of Masan Group, stated that all necessary documents have been prepared.


The company is awaiting better business results


in the coming quarters


for Masan Consumer


,


as well as more positive market information to


ensure a smooth IPO process.


Currently,


the company has not set


an official date for


the transfer


of MCH’s listing,


but Mr. Michael believes that


,


given the company’s market capitalization, upon listing on HoSE, Masan Consumer’s stock will have a high chance of entering the VN30 index.


For


Masan Hightech Materials (MHT)


, another prominent segment of the group, operations have also


encountered


favorable conditions as tungsten prices reach record highs amid China’s export ban.


With


Q3 revenue of 2,041 billion VND and a net profit of 5 billion VND (a 279 billion VND increase year-on-year)


,


many potential investors are showing


significant


interest in MHT, opening up opportunities to soon find a strategic investor. The


company


expressed


hope


,


that by this year or early next year, they will


receive


good news to share with


shareholders.

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