According to data from the analytics platform Metric, in Q3/2025, Apple led the rankings as the top brand in sales on Vietnamese e-commerce platforms, with a revenue of 2.509 trillion VND, marking a 72.2% increase compared to the same period in 2024. Apple’s robust growth highlights the strong demand for tech products, particularly the iPhone 17 series, as consumer spending on electronics rebounds after a sluggish first half of the year.
In the top 10 brands by sales in Q3/2025, Apple took the lead, followed by Samsung (821 billion VND, up 20.97%) and Top Gia – a brand in the Home & Lifestyle category – with 506 billion VND, surging by 155.56%. Another tech brand, Xiaomi, also saw significant growth, recording a 25.64% increase.
The smartphone and tablet category remained the most dynamic segment on e-commerce platforms. The top five brands by sales in this category were Apple, Samsung, Xiaomi, Goqiodoq, and Oppo. Notably, Goqiodoq stood out with a remarkable 266.45% growth rate, while Oppo experienced a 65.81% decline. In terms of stores, Apple Flagship Store led with a 112.69% sales increase, followed by Viettel Store – AAR (up 123.32%) and Minh Tuan Mobile Official (up 133.99%). These stores achieved strong growth on Shopee, which continues to dominate the electronics category.
Beyond smartphones, the computer, laptop, and office equipment categories also saw positive growth in Q3. Colorful recorded the most impressive increase at 668.46%, followed by Xiaomi (up 107.45%) and Lenovo (up 59.45%). Apple ranked third in this category, with a 51.32% increase compared to the same period last year. Conversely, some brands experienced sales declines, including Dell (down 17.73%), MSI (down 3.67%), and Asus (down 2.10%).
Metric’s data reveals that Vietnamese consumers continue to prioritize tech products and devices for work, study, and personal care. Leading tech brands like Apple, Samsung, and Xiaomi maintain their strong positions thanks to diverse product portfolios, expanded online distribution strategies, and the appeal of their integrated device ecosystems.
The platform also forecasts that e-commerce sales in Q4/2025 will reach approximately 105 trillion VND, a 1.35% increase from Q3/2025. Total product volume is expected to hit 1.069 million units, up 8.14% quarter-on-quarter. Growth in the final quarter is driven by major shopping events like “11/11” and “12/12,” peak year-end shopping periods, and rising demand for electronics, home appliances, and fashion.
Additionally, the expansion of multi-platform sales channels, particularly livestreaming and flash sales on e-commerce platforms, continues to boost order volumes. Investments in logistics and fast delivery experiences further strengthen consumer trust, supporting sustained growth as the e-commerce market moves toward a more sustainable phase.
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