At the prestigious 47th ASEAN Summit and the Vietnam-Malaysia Trade & Investment Promotion Forum 2025, held from October 25 to 28 in Kuala Lumpur, Malaysia, Mirae Asset Finance Company (Vietnam) was honored among the Top 10 ASEAN Quality Products & Services 2025 (ASEAN Quality Products and Services Awards 2025).
This esteemed award celebrates enterprises that excel in product and service quality, boast a robust brand reputation, implement effective business strategies, and contribute significantly to sustainable regional development. It underscores Mirae Asset Finance Vietnam’s dedication to fostering modern, transparent financial standards across the ASEAN region.
Vietnam’s Prominent Role in a Landmark Regional Event
The 47th ASEAN Summit stands as one of Southeast Asia’s most pivotal multilateral gatherings, convening heads of state and senior leaders. This year commemorates the 52nd anniversary of Vietnam-Malaysia diplomatic relations and the 30th anniversary of Vietnam’s ASEAN membership—milestones that highlight the region’s commitment to cooperation and integration.
As part of the summit, the ASEAN Top Brand & Quality Awards 2025 featured categories such as Outstanding ASEAN Enterprises, ASEAN Quality Products & Services, ASEAN Green Growth Brand, and ASEAN Outstanding Leaders. The program was organized by the Institute of Enterprise Quality Assessment and Human Resource Development, in collaboration with the Association of Legal Policy Consultants for Investment Activities in Vietnam, and supported by ministries and governmental agencies from both Vietnam and Malaysia.
Crafting Sustainable Value Through Uncompromising Quality
Selected among the Top 10 ASEAN Quality Products & Services 2025, Mirae Asset Finance Company (Vietnam) once again demonstrated its leadership in delivering secure, transparent, and customer-centric financial solutions.
The award was evaluated based on rigorous criteria, including product quality, brand reputation, customer satisfaction, and corporate social responsibility. It signifies both industry recognition and the trust of millions of Vietnamese consumers who regard Mirae Asset as a dependable financial partner.
Over 15 years of operation in Vietnam, Mirae Asset Finance has served more than 3 million customers through a nationwide network of over 25,000 service points. The company continues to drive digital transformation and product innovation, offering flexible, accessible financial solutions that promote inclusive finance.
Today, Mirae Asset Finance is developing a comprehensive financial ecosystem to meet the evolving needs of modern consumers. Its instant cash loan products provide swift and transparent access to legitimate financial resources, while installment loan packages for household appliances, education, beauty care, and motorcycles help alleviate consumers’ financial burdens.
Mirae Asset Finance is also one of the few institutions offering automobile loan products, attracting strong customer interest for their flexibility and streamlined processes. Customers can borrow up to VND15 billion ($590,000) with a loan-to-value ratio of up to 90%, applicable to both new and used cars.
The company also provides digital personal loans and credit card services, empowering users to manage spending more efficiently. Recently, it launched an unsecured loan product tailored for small business owners, self-employed individuals, and representatives of SMEs, supporting their working capital needs and business expansion.
“Growing with Trust” – A Philosophy Rooted in Integrity and Progress
Reflecting on this achievement, Mr. Lee Yun Hyoung, General Director of Mirae Asset Finance Company (Vietnam), stated: “This award is a testament to the relentless efforts of our entire team in delivering transparent, secure, and customer-focused financial solutions. It is not only an honor but also a driving force for Mirae Asset Finance to continue innovating and enhancing the user experience.”
He emphasized that over the past 15 years, the company has remained steadfast in its philosophy of “Growing with Trust.” Every product and service, he noted, is designed with integrity, practicality, and humanity—enabling customers to access legitimate capital sources, improve their quality of life, and build a stable financial future.
Beyond business growth, Mirae Asset Finance Company (Vietnam) places a strong emphasis on corporate social responsibility and sustainable development. Its community initiatives include education sponsorships, blood donation drives, disaster relief, and financial literacy programs—efforts that reinforce its role as a responsible corporate citizen committed to long-term community well-being.
Amplifying Vietnam’s Financial Influence in ASEAN
The Top 10 ASEAN Quality Products & Services 2025 award serves as concrete evidence of Mirae Asset Finance Vietnam’s competitiveness, reputation, and commitment to sustainable growth both domestically and regionally.
Guided by the spirit of “Growing with Trust,” Mirae Asset Finance Company (Vietnam) continues to pursue its vision of becoming a symbol of reliability, quality, and responsibility in the consumer finance industry, accompanying Vietnamese customers and ASEAN communities toward a more inclusive, sustainable, and prosperous financial future.
