Soaring Land Prices Crush Real Estate Transactions

According to the Market Research & Consumer Insight Center of One Mount Group, in Q3/2025, residential land transactions experienced a significant decline compared to the previous quarter.

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Specifically, in Q3/2025, land transactions saw a significant decline compared to the previous quarter, reaching nearly 6,100 transactions, a 35% quarterly decrease. The average quarterly transaction volume in 2025 has reverted to levels similar to those in 2023.

Annually, land transactions also plummeted by 39%. According to One Mount Group, this decline is primarily attributed to the continued rise in prices, with an average annual increase of 28% in 2025, making this property type increasingly inaccessible to buyers.

Notably, in Q3, the shift from land to apartments became more pronounced, driven by two main factors. First, this transition reflects a change in buyer preferences, particularly among younger homebuyers. The new generation prioritizes modern living spaces, integrated amenities, security, and professional management over land ownership, unlike previous generations.

Additionally, despite the significant increase in apartment prices (both primary and secondary) over the past year (approximately 20% annually), the total cost of a land property remains 2.1 times higher than that of an apartment.

Moreover, flexible financing packages from developers and banks have made it easier for buyers with limited capital to access this market segment, contributing to improved liquidity.

One Mount Group also highlights that the 12 wards with the highest land transaction volumes include 4 in East Hanoi, 3 in West Hanoi, and 5 in the city center and inner districts. These wards account for approximately 50% of Hanoi’s total transactions.

In the East, Bo De and Long Bien wards recorded the highest sales, with nearly 400 and 360 transactions, respectively, due to their direct benefits from infrastructure projects launched in Q3 and well-developed living amenities.

In the West, Yen Nghia and Ha Dong wards saw the most transactions, thanks to their reasonable prices and the advantages of local transportation development projects.

Central and inner-city wards also reported strong sales, driven by high demand for prime urban land ownership and genuine housing needs.

For the 2026 land market forecast, One Mount Group predicts a slight recovery in transactions, with a 9% increase compared to 2025.

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