Thegioididong Hits Milestone: 1 Million Cameras Sold, Sales Surge 10x in 3 Years

Over the past two years, The Gioi Di Dong has seen remarkable growth in its security camera distribution segment. In 2024, the retailer sold over 470,000 units in the first 10 months, a 3.5-fold increase compared to 2023. By 2025, the momentum continued, with sales surpassing 1 million units—a 220% surge in volume and 215% in revenue year-over-year. Since 2023, the number of cameras sold by The Gioi Di Dong has increased tenfold.

One key factor driving this rapid growth is the retailer’s extensive product portfolio, featuring nearly 100 models from top brands like Ezviz, IMOU, TP-Link, Dahua, and Tiandy. This diverse range caters to both indoor and outdoor surveillance needs, offering smart features such as remote smartphone control, color night vision, intelligent motion tracking, and alarm systems. Customers can easily find devices tailored to their needs while avoiding low-quality or unverified products.

Competitive pricing and attractive shopping incentives further enhance The Gioi Di Dong’s appeal. Starting at just 390,000 VND, customers can purchase a feature-rich security camera. The retailer also offers financial perks such as 0% interest installment plans, a 1-year return policy, free installation, and at-home warranty services, easing financial burdens—especially for those installing multiple cameras. During peak shopping events like 11/11 and Black Friday (November 28), The Gioi Di Dong launches irresistible promotions, maximizing value for shoppers.

A robust after-sales team spanning 34 provinces ensures comprehensive support, from product selection to installation and warranty services, all without hidden fees. This nationwide coverage solidifies The Gioi Di Dong’s position as a trusted retail leader.

The retailer’s extensive network of stores acts as a bridge, bringing millions of security solutions closer to consumers nationwide. Once limited to businesses and public spaces, security cameras are now essential in Vietnamese homes, providing round-the-clock protection against theft, remote monitoring of children, elders, and pets, and early detection of risks like fires.

By swiftly adapting to market trends and understanding Vietnamese consumers’ needs, The Gioi Di Dong has delivered tangible value in retail, cementing its leadership in the security camera market. Selling 1 million units in just 10 months of 2025 not only highlights impressive sales but also underscores growing consumer trust in this national retail brand.