The final quarter of the year is often hailed as the “golden season” for e-commerce, marked by a series of major shopping events like 9/9, 10/10, 11/11, and 12/12. This period also brings immense operational pressure for businesses and sellers. Amidst this, J&T Express continues to solidify its position as a trusted logistics partner, implementing large-scale infrastructure and technology upgrades to ensure timely deliveries to consumers.
In this context, J&T Express has taken proactive steps to prepare for the surge in demand, focusing on enhancing its operational capabilities to maintain seamless delivery services and support Vietnamese businesses during the 2025 year-end shopping season.
Strategic Initiatives Position J&T Express for Peak Season Success
Internal data reveals that during peak seasons in previous years, J&T Express experienced a minimum 20% increase in nationwide orders compared to regular periods. Anticipating this, the company has launched four strategic initiatives to strengthen its operational capacity, ensure smooth delivery systems, and support partners and Vietnamese businesses during the year-end shopping frenzy.
The first initiative involves the launch of a large-scale sorting center in Hanoi, spanning 38,000 m² with 23 inbound and 150 outbound docks. Equipped with advanced conveyor systems and a modern cargo handling area, the center utilizes automated measuring, scanning, and weighing technology (DWS) for quick and accurate identification of barcodes, dimensions, and weights.
This investment not only boosts handling capacity but also alleviates pressure on inter-regional routes, particularly the high-growth Ho Chi Minh City – Hanoi corridor. Moving forward, J&T Express plans to expand its sorting center network in key economic regions, aiming for a modern and sustainable logistics infrastructure.
In parallel with infrastructure upgrades, the company has added 315 new trucks to optimize operational efficiency and reduce reliance on external resources. These vehicles are fitted with smart navigation and route management systems, ensuring precise control over delivery schedules and upholding the commitment to “On-Time Delivery – Complete Assurance.”
To enhance connectivity, J&T Express operates the comprehensive JMS (J&T Management System) technology ecosystem, a synchronized data management and coordination platform covering order reception, processing, sorting, delivery, and customer care. Integrating AI, Big Data, and real-time connectivity with automated sorting systems (DWS, Cross Belt Sorter), JMS enables accurate order volume predictions, optimized staffing and routing, error reduction, cost savings, and significantly faster delivery times.
J&T Express’s advanced sorting system (Photo: DNCC)
Additionally, for enterprise clients and large-volume sellers, J&T Express offers tailored solutions, providing customized services to meet diverse shipping needs across various industries, both domestically and internationally. This flexibility ensures cost-effective and timely deliveries.
A prime example is J&T Express’s partnership with Samsung Electronics Vietnam, where a dedicated delivery team processes orders directly at the partner’s warehouse, offering specialized packaging and procedures. These customized solutions help partners maintain stable operations, minimizing order backlogs during peak periods.
“The year-end order volume presents significant challenges. We believe that only by combining robust infrastructure, optimized technology, and flexible services can we ensure uninterrupted operations,” shared a J&T Express representative.
Urban Monkey: A Local Brand’s Success Story Powered by Reliable Logistics
Founded in 2014 by Nguyen Phu Tuong, a UK-educated enthusiast of hip-hop and street culture, Urban Monkey emerged as a streetwear brand embodying the free spirit and unique identity of Vietnamese youth.
From its debut collection inspired by French military style, which sold out within a week at The Sneaker Fest, Urban Monkey has captivated the market by blending international aesthetics with Vietnamese flair.
The brand has since made its mark with iconic double-sole sandals and collaborations with local artists and rappers. However, behind this creative success lies a common challenge for local brands: maintaining quality while ensuring timely deliveries during high-demand sales periods.
J&T Express proudly partners with Vietnamese streetwear brand Urban Monkey (Photo: DNCC)
During this critical phase, J&T Express stepped in as a key partner, optimizing Urban Monkey’s operations—from order management and delivery route optimization to ensuring timely customer deliveries. Leveraging its extensive logistics network and advanced technology, J&T Express enabled the brand to focus on its creative strengths and market expansion.
“J&T Express gives me peace of mind with its clear seller support policies, dedicated delivery team, and professional processes. These positive experiences have made J&T Express my trusted long-term delivery partner,” shared Tuong. “We can now dedicate more time to creating products for Vietnam’s streetwear community.”
A Reliable Backbone for Businesses
Anticipating the peak season, J&T Express has been preparing for months with four strategic initiatives: investing in sorting infrastructure, expanding its truck fleet, upgrading the JMS technology ecosystem, and developing customized services for high-volume clients. The goal is not just to handle the surge in orders efficiently but also to ensure accurate, timely, and consistent deliveries nationwide.
As Vietnam’s e-commerce sector continues its robust growth, Urban Monkey’s success story highlights the importance of a proactive and professional logistics partner. With J&T Express’s support, emerging Vietnamese brands can confidently innovate, operate smoothly, and thrive during the year-end shopping season, where every on-time delivery reinforces customer trust.
Customers trust J&T Express’s services (Photo: DNCC)
Through strategic and integrated investments, logistics companies like J&T Express are increasingly becoming trusted operational partners not only for major brands but also for startups, online sellers, and small businesses nationwide.
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