Sun Elite City: Where World-Class Amenities Define the Backbone of Bayfront Urban Living

Interconnected Amenities at the Heart of the Heritage Bay

In the first nine months of 2025, Quang Ninh province welcomed over 17.11 million visitors (a 9% increase year-on-year), including 3.2 million international tourists (up 25%), with total revenue reaching 44.25 trillion VND. This impressive growth highlights the region’s tourism appeal. However, to achieve more significant breakthroughs—not just in visitor numbers but also in revenue and length of stay—Quang Ninh needs additional world-class attractions.

Strategically located between Ha Long Road and the Ky Quan coastal route, Sun Elite City offers breathtaking views of the heritage bay and serves as the central hub connecting key landmarks such as the International Passenger Port, Sun World Ha Long, Sun Carnival Square, and the Oakwood Ha Long Resort—iconic symbols of Quang Ninh’s tourism. This prime location also houses a $1 billion ecosystem of amenities developed by Sun Group over the past decade.

Oakwood Ha Long Resort – one of Quang Ninh’s premier tourism landmarks. Photo: Sun Property

The emergence of this 324-hectare urban complex, with its 5-star amenities, comes at a pivotal moment for Bai Chay’s tourism. Expected to drive transformative growth, Sun Elite City positions this familiar destination for regional prominence. Its “all-in-one” urban model appeals not only to tourists but also to long-term residents and investors seeking sustainable returns.

A representative from Sun Property (a Sun Group member) stated, “In Bai Chay, we’re not just developing a real estate project—we’re crafting a vibrant ecosystem where residents can live, work, relax, and experience the harmony of nature and modern urban life.”

If Bai Chay is a coastal city in transformation, Sun Elite City’s amenities are its backbone, ensuring seamless day-and-night functionality. From tree-lined streets and seaside parks to luxury apartments, 5-star resorts, gourmet streets, the VUI-Fest Night Market, and festival squares, every convenience is within walking distance, creating a unified and continuous experience.

VUI-Fest Night Market – a must-visit destination in Bai Chay. Photo: Anh Duong

During the day, residents can stroll along the bay, exercise by the sea, and in the evening, immerse themselves in vibrant festivals or local culture and cuisine. Major events like the Ha Long Carnival, “Radiant Wonder Bay” fireworks, and the Ha Long International Marathon have made Bai Chay a year-round destination, attracting millions.

Versatile Living Spaces

According to Dr. Nguyen Van Dinh, Vice Chairman of the Vietnam Real Estate Association, property value lies not just in location or scenery but in its multifunctional operation and 24/7 utilization. “Projects integrating living, working, business, and leisure within a single space offer higher utility and more sustainable returns compared to traditional models,” he noted.

Evenings at Sun Elite City come alive with vibrant festivals. Photo: Anh Duong

Coastal urban developments like Sun Elite City are on the right track by offering integrated amenities catering to diverse living, leisure, and business needs. This model enhances resident experiences while providing long-term investment opportunities, leveraging Bai Chay’s booming tourism and nightlife economy.

Le Huong Giang, a visitor from Hanoi, shared, “What I love most about Bai Chay is its fresh air and convenience. Mornings are for seaside jogging or park visits, and evenings are for night markets, music, or fireworks. Everything is within walking distance—it’s the perfect urban escape.”

Sun Elite City stands out not only for its large-scale leisure and commercial ecosystem but also for its design philosophy honoring local heritage. Inspired by the legend of the Descending Dragon and Ha Long Bay’s limestone islands, structures like the Sun Centro Town apartments blend modern architecture with natural harmony, creating iconic landmarks for this heritage bay city.

Panoramic bay views from Sun Centro Town apartments. Photo: Sun Property

As night falls, Sun Elite City glows with vibrant seaside promenades, festival squares, and lively entertainment zones, reflecting Quang Ninh’s dynamic spirit. With a long-term vision, Sun Group aims to cultivate an elite community, offering a world-class ecosystem that cements Sun Elite City’s leadership in international tourism and leisure development.