The Ford Ranger is currently being offered with substantial cash discounts of up to hundreds of millions of Vietnamese Dong at a dealership in Hanoi.
Specifically, the largest discount is 120 million VND in cash. As a result, the Ranger Wildtrak, originally priced at 979 million VND, is now available for 859 million VND, while the Ranger Raptor, initially 1.299 billion VND, is discounted to 1.179 billion VND.
The Ranger Wildtrak is now 120 million VND cheaper. Image: Dealership
Meanwhile, the imported Ranger Stormtrak, originally priced at 1.039 billion VND, has a 75 million VND discount, bringing it down to 964 million VND. The Ranger XLS 4×4, with a starting price of 776 million VND, is reduced by 60 million VND to 716 million VND. The least discounted model is the Ranger XLS 4×2, with a 45 million VND reduction from its original price of 707 million VND, now available for 662 million VND.
Additionally, the dealership reports that the Ranger Sport single-cab model has ceased production in recent months. Previously, it was positioned between the XLS 4×4 and Wildtrak, priced at 864 million VND.
The XLS 4×2 model is discounted by 45 million VND. Image: Thùy Trang
With a starting price of just 662 million VND, the Ranger is now more affordable than its competitors in Vietnam’s pickup truck segment, such as the Nissan Navara (685-960 million VND) and Toyota Hilux (668-999 million VND). The Mitsubishi Triton, priced between 655-924 million VND, is also being offered with cash discounts ranging from 23 to 40 million VND by the Japanese automaker.
In Vietnam, the Ford Ranger dominates the pickup truck market, consistently ranking among the top-selling vehicles each month. According to the Vietnam Automobile Manufacturers’ Association (VAMA), the Ranger recorded 12,577 units sold in the first three quarters, averaging over 1,048 units per month, the highest for Ford. With the continuation of these significant discounts, exceeding 100 million VND, the Ranger’s sales are expected to maintain its leading position in the segment.
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