Strategically located on Cach Mang Thang Tam Street, a bustling commercial hub, the project serves as the central nexus connecting six major industrial zones (IZs) in the province: Song Cong I, II; Yen Binh 1, 2, 3; and Diem Thuy.
Prime Location Advantage: A Magnet for FDI Experts and Engineers
New Orchard emerges as the focal point for seamless access to six key industrial zones in Thai Nguyen. This golden location caters to the residential, business, and service demands of a high-caliber workforce, including experts, engineers, managers, and skilled laborers. According to the Thai Nguyen IZ Management Board, by the end of 2024, five out of six IZs will have reached substantial occupancy, averaging 71.93%, with Diem Thuy, Song Cong II (Phase 1), and Yen Binh at full capacity. Song Cong I and Nam Pho Yen (Zones A, C) are at 64% and 75.5%, respectively. Yen Binh 2 and 3, spanning nearly 600 hectares, are accelerating development post-investment approval. This high occupancy ensures a consistent tenant and consumer base, fueling a massive demand for commercial services.
New Orchard boasts a prime location on Cach Mang Thang Tam Street
From a planning perspective, the project sits on the critical axis linking Samsung’s Yen Binh IZ and the Song Cong I-II cluster, aligned with the Hanoi-Thai Nguyen Expressway. This strategic position maximizes inter-regional traffic, enabling swift transitions between short-term stays, representative offices, F&B, and retail needs.
Starting at Just Over 5 Billion VND: An Accessible Entry into the Cash Flow Real Estate Market
The project offers a limited collection of 3-story shophouses with a rooftop (delivered in raw or semi-finished exterior conditions). Designed with wide frontages, the ground floor is optimized for commercial use, while upper floors can flexibly accommodate serviced apartments, small offices, or expert accommodations. With an average price of just over 5 billion VND per unit, it presents a rare entry point for commercial property in a provincial industrial hub. In contrast, prices for similar properties in Hanoi’s satellite cities have surged significantly over the past 2-3 years. Amid limited synchronized shophouse supply post-administrative boundary mergers, New Orchard stands out as a highly competitive investment.
Investors can immediately commence operations upon handover to optimize capital efficiency
Market listings for rentals and transfers around the project indicate established reference prices, aiding investors in profit margin calculations. With a large pool of experts and engineers in nearby IZs, owners can instantly lease units for cash flow or operate essential services like clinics, pharmacies, education centers, tech showrooms, or consumer finance hubs to serve the growing community.
Shophouse owners can also lease spaces to subsidiaries or representative offices, leveraging the project’s inter-regional traffic from subcontractors, logistics providers, and component traders. These consumers prioritize central, brand-visible locations over deeper residential areas.
Nearly 5,000 m² Shopping Center
Unlike scattered shophouse rows, New Orchard is a unified commercial-service complex, allocating 36% of its area to a shopping center targeting retail, dining, entertainment, and healthcare brands. Located in Ba Xuyên Ward—the southern industrial belt’s commercial heart—it addresses a critical gap: Thai Nguyen’s industrial boom lacks commensurate commercial infrastructure, especially post-merger in the south.
Positioned at the nexus of high-skilled IZ demand, with competitive pricing and a large-scale shopping center, New Orchard offers a rare market combination. In this favorable context, rental and business profitability hinges on fewer variables. The key lies in crafting strategies aligned with the industrial rhythm of northern Vietnam’s emerging “FDI capital.”
Won Direct Real Estate Development JSC – New Orchard Thai Nguyen Project Consultant and Developer
Headquarters: 7th Floor, Artemis Building, 3 Le Trong Tan, Khuong Mai, Thanh Xuan, Hanoi.
Website: http://neworchardsongcong.vn/
Hotline: 0986.556.580
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