The “Southern Shift”: A Quest for Real Estate Value
After the peak of speculative trading in 2020-2022, investors have learned that quick moves don’t always yield quick wins. Instead of succumbing to FOMO, a careful evaluation of real estate based on its intrinsic value and long-term potential is now paramount. This shift in mindset prioritizes quality assets over short-term gains.
The 2025 real estate landscape shows promising signs, with the “Southern Shift” emerging as a key trend among Northern investors. Driven by soaring prices and limited supply in the North, investors are now seeking properties with tangible value, leveraging infrastructure development for sustained growth.
West Ho Chi Minh City: Decoding the Riverside Property Craze
Riverside homes evoke a sense of tranquility and prosperity, blending modern living with natural beauty. Beyond the traditional Asian belief in “wealth-generating energy,” these properties enhance quality of life. This trend is evident in major cities like Hanoi (Red River, West Lake), Da Nang (Han River), and Ho Chi Minh City (Saigon River).
Since late 2024, Northern investors have increasingly targeted West Ho Chi Minh City, particularly its premium riverside projects, as similar options in Hanoi and Da Nang dwindle. Experts attribute this to the quest for sustainable, high-value living spaces. Unlike the overdeveloped East, the West offers ample growth potential, a self-contained ecosystem, lush greenery, and a rich river network. Investing here means acquiring not just property, but a civilized, nature-rich lifestyle and access to an elite community.
The region’s appeal is further bolstered by infrastructure projects like the Ben Luc – Long Thanh Expressway (2026), Ring Road 3 (September 2025), and Ring Road 4, set to drive robust growth in 2025-2027.
The Pearl at Waterpoint: A Magnet for Smart Capital
Amid the hunt for high-value, amenity-rich properties, The Pearl in the 355ha Waterpoint megacity stands out as a prime choice for discerning investors.
Developed by Nam Long Group and Japan’s Nishi Nippon Railroad, The Pearl’s Legacy Collection offers exclusive villas and mansions with a rare “double waterfront” feature: 1km along the Vam Co Dong River and over 3ha of canal frontage.
The Pearl’s limited riverside properties offer unparalleled exclusivity.
With just 17% construction density, The Pearl prioritizes privacy and privilege. The remaining land is dedicated to lush landscapes and amenities, including family play areas, a riverside clubhouse, marina, and outdoor pool, fostering a sense of belonging and community.
The Pearl’s exclusive ecosystem elevates the elite lifestyle of its residents.
The Southern Shift, particularly to West Ho Chi Minh City, will intensify in 2025-2026 as the Southern market’s recovery gains momentum. This is the ideal time for Northern investors to seize opportunities and diversify into high-potential projects like The Pearl before prices rise.
To provide Northern investors with insights into Nam Long’s West Ho Chi Minh City project, the developer will host “Dawn Over West Saigon” on November 16th, 3:00 PM – 6:00 PM, at Meliá Hanoi (44B Ly Thuong Kiet, Cua Nam, Hanoi).
Four Seasons Avenue: Invest at the Crest, Reap Peak Profits
Step into the golden era of Hanoi’s Eastern District, where a wave of billion-dollar infrastructure projects is magnetizing investment capital to Ocean City. At the heart of this megacity, Four Seasons Boulevard emerges as the “Wall Street” of the East—a hub of immense profit potential and prime opportunities to ride the crest of lucrative returns from the ground up.
New Orchard Thai Nguyen: Prime Location in 6 Industrial Zones, Priced at Just Over 5 Billion VND
In the wake of its consolidation, Thai Nguyen has emerged as a new FDI hub in the North, boasting a dense network of industrial zones. Amid this transformative landscape, New Orchard Thai Nguyen is poised to become the region’s premier commercial and service epicenter.
Own Your Dream Beachfront Apartment in the Heart of the City for Just 300 Million VND
In today’s real estate landscape, savvy investors are increasingly turning their attention to thriving tourist destinations. At the heart of Quy Nhơn’s coastal charm, Q1 Tower is set to debut, offering an unparalleled investment opportunity in this burgeoning market.
How Indebted is Novaland’s Subsidiary?
August 15th marked the deadline for principal and interest payments on the NTDCH2227001 bond issuance, totaling over 2 trillion VND. However, No Va Thảo Điền has only managed to settle a mere 200 million VND through alternative assets.
Unlocking the Secrets: Why the Global Elite Choose Da Nang for Real Estate Investment
Da Nang’s real estate market is experiencing a remarkable surge, with a wave of large-scale projects launching since the beginning of 2025, signaling a new era of growth for Vietnam’s most livable city.
