Traphaco (TRA) Appoints New Female CEO from Sales & Marketing Amid 79% Profit Surge

Traphaco (TRA) has appointed Ms. Dao Thuy Ha, Deputy General Director in charge of Sales & Marketing, as the new General Director. This decision follows the company’s impressive 79% profit growth in Q3 2025.

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Ms. Dao Thuy Ha of Traphaco JSC receives the National Brand Award

Traphaco’s Board of Directors (TRA) has appointed Ms. Dao Thuy Ha as the new CEO, replacing Mr. Tran Tuc Ma, effective November 10, 2025. Previously, on November 5, the Board approved Mr. Ma’s resignation due to personal reasons.

Ms. Dao Thuy Ha, the new CEO of Traphaco, joined the company in 1996 and has nearly 30 years of experience across various roles in market planning, R&D, and new product development.


Ms. Dao Thuy Ha, Traphaco’s new CEO. Photo: Traphaco

Prior to her appointment, Ms. Ha served as Deputy CEO in charge of Sales and Marketing, a key area contributing to Traphaco’s growth in the recent quarter.

Ms. Ha is recognized as a key figure in implementing Traphaco’s “dual development strategy,” focusing on both traditional and modern pharmaceuticals, alongside international technology transfer and digital transformation.


Leadership Change Amid Profit Growth

The new appointment follows Traphaco’s Q3 2025 financial report, which showed significant business growth.

In Q3, TRA recorded VND 676 billion in net revenue, a 20% increase year-over-year. Cost of goods sold rose only 4%, resulting in a 34% increase in gross profit to nearly VND 400 billion.

During the period, selling expenses increased by 36% to VND 226 billion, while administrative expenses slightly decreased to VND 80 billion. The rise in selling expenses is attributed to the company’s efforts to boost sales of key products and expand its pharmacy network.

After deducting expenses, Traphaco reported an after-tax profit of VND 78.2 billion, a 79% increase compared to the same period in 2024.

According to Traphaco, the profit growth is a result of increased product sales, optimized product mix, and expanded pharmacy network—areas Ms. Ha oversaw in her previous role.

In the first nine months of 2025, Traphaco achieved VND 1,935 billion in revenue (up 12%) and VND 201 billion in after-tax profit (up 14%). These results represent 76% of the annual revenue target and 75% of the profit target.

In her new role, Ms. Dao Thuy Ha will lead Traphaco in continuing to execute its strategy of strengthening the modern pharmaceutical segment. The company currently operates four factories and maintains a strategic partnership with Daewoong (South Korea). This collaboration has enabled Traphaco to adopt advanced production technology, shorten R&D timelines, and launch 12 bioequivalent drugs, aiming to increase domestic supply.

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