When Instinct Alone Isn’t Enough to Steer Businesses Through Uncertainty
In a world driven by speed and data, leaders’ decisions can no longer rely solely on instinct or personal experience. Whether expanding markets, pivoting product strategies, or shaping national-scale initiatives, every choice carries risk and weight. In this context, artificial intelligence (AI) has evolved from a mere tool into a strategic partner, empowering leaders to navigate complex, answerless challenges with confidence.
CEO Bảo Hoàng’s portrayal in Episode 2 of *Voices of Galaxy*—a short film series by Samsung Vietnam—embodies this spirit. Faced with countless stage design options for an international event, he doesn’t wait for inspiration or rely on habit. Instead, he engages with Gemini Live, a Vietnamese-speaking AI platform. From trend suggestions and stage highlight analyses to performance simulations, AI helps him visualize the bigger picture before acting. Rather than replacing human creativity, technology acts as a “strategic ally,” enabling leaders to manage risks faster and step into ambiguity with greater assurance.
From Reactive to Predictive: Leadership’s AI-Driven Transformation
Decision-making has always balanced data and intuition. Yet, in an era of information overload, “looking ahead” has never been harder. Deloitte’s September 2024 survey reveals that over 60% of Vietnamese businesses are piloting AI not just for automation, but for market analysis and strategic planning. With tools like Galaxy AI and Gemini Live, CEOs can now converse directly with AI in Vietnamese to build scenarios and forecast outcomes, moving beyond gut-based predictions.
Historically, many management decisions were made only when problems arose. Today, AI enables leaders to anticipate early signals. Vietnamese firms are shifting from a “reactive” to a “predictive” model—forecasting risks to adjust strategies instead of firefighting. During this transition, AI analyzes thousands of data points—sales trends, user feedback, social media shifts—to flag small changes that could become major trends.
Leveraging technology to navigate uncertainty
Bảo Hoàng’s story is emblematic. When data is incomplete and answers elusive, leaders must decide amid uncertainty. Here, AI’s ability to analyze, suggest, challenge, and forecast equips them with data-backed confidence. Gemini Live doesn’t replace Bảo Hoàng’s creativity but accelerates his decisions with calculated risks, offering options paired with reference data and audience reaction predictions. This is the “soft power” technology grants Vietnamese leaders: deeper insights for wiser choices.
AI: The Essential Ally for Next-Gen Leaders
Integrating AI into leadership doesn’t diminish resolve. Leaders remain decision-makers, but AI illuminates ambiguity with data, reducing emotional risks. With Vietnamese-speaking AI ecosystems, they carry a “virtual advisor” on devices like the Samsung Galaxy Z Fold7—a phone that doubles as a mobile office, meeting room, and AI-powered strategic lens.
AI: The new-age collaborator
In a rapidly changing world, true leadership isn’t about knowing everything but moving forward with the right support. *Voices of Galaxy* captures this through storytelling, while in reality, AI is becoming Vietnamese leaders’ companion—helping them embrace uncertainty armed with confidence and data.
Voices of Galaxy is a 10-episode series featuring diverse individuals united by their journeys of growth, powered by Galaxy AI and Gemini Live. The campaign inspires Vietnamese to take bold steps, innovate, and act to elevate national values.
Follow *Voices of Galaxy* here: https://www.youtube.com/@SamsungVietnam.
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