According to the latest report by One Mount Group’s Market Research & Consumer Insight Center, in Q3/2025, the post-merger market (including Ho Chi Minh City, Binh Duong, and Ba Ria-Vung Tau) recorded a new supply of 5,550 units, a 261% increase compared to the same period last year. However, in the former Ho Chi Minh City area, the total new project supply remains limited.
DKRA Consulting’s report reveals that in Q3/2025, the three provinces and cities of Ho Chi Minh City, Dong Nai, and Tay Ninh (new) welcomed 15,426 primary apartments, with Ho Chi Minh City accounting for 96.8% of the total primary supply. The high-end apartment segment took the lead, representing 36.1% of the total primary supply across the market. The new supply introduced to the market reached approximately 6,000 units, with the former Binh Duong area contributing up to 63.5%.
The overall demand in the primary market maintained its recovery momentum, tripling compared to Q3/2024, primarily concentrated in projects within the former Binh Duong area. The average primary selling price continued to rise, with an average increase of 12-18% year-on-year. The average secondary selling price rose by 7-15%, with liquidity continuing to improve.
CBRE Vietnam reports that in the former Ho Chi Minh City area, the primary price reached approximately VND 87 million per square meter, a 6.3% increase from the previous quarter and 31% from the same period last year. With such high average prices, finding apartments below VND 40 million per square meter in Ho Chi Minh City is now a significant challenge.
The primary homebuyer group consists of young families, first-time buyers, and middle-income earners seeking stable housing in Ho Chi Minh City or adjacent areas. However, their purchasing power is hindered by rising property prices, bank loan interest rates, and the increasing scarcity of affordable housing options. One Mount’s report highlights that in 2025, 41% of low-income households (below VND 200 million annually) and 54% of middle-income households would need to work over 35 years to accumulate enough savings for a Ho Chi Minh City apartment.
Given the limited land, legal complexities, and high costs in central Ho Chi Minh City, the trend of shifting to areas like Binh Duong and Thu Duc (expanded) is becoming more pronounced. CBRE’s analysis shows that apartments priced below VND 3 billion (approximately VND 40 million per square meter for 70-80 sqm units) account for only 9% of transactions in central Ho Chi Minh City, while in Binh Duong, this figure exceeds 60%.
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New apartment supply in post-merger Ho Chi Minh City during Q3/2025
Source: OM
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In this context, the newly launched The Emerald Garden View project, priced from just VND 1.39 billion per unit, has become a focal point in the expanded Ho Chi Minh City market. The project comprises approximately 2,000 apartments, fronted by Nguyen Chi Thanh Street (next to Thuan An Ward People’s Committee, Ho Chi Minh City), adjacent to National Highway 13, and developed as a “green TOD apartment complex” within the urban area.
At the kick-off event on November 11th, investor representative Le Phong stated that with the macroeconomic recovery and the growing demand for high-quality housing, the real estate market is expected to remain vibrant until year-end.
The project’s location adjacent to National Highway 13 offers transportation advantages, connecting to a nearly 20km-long chain of interconnected urban services in Ho Chi Minh City, home to numerous industrial zones, shopping centers, and well-developed infrastructure. The investor also emphasizes transparent legal processes and high-quality implementation to meet market demands.
Located on Nguyen Chi Thanh Street, next to National Highway 13, The Emerald Garden View offers affordable housing with prices starting from VND 1.39 billion per unit and a 0.5%/month payment plan. Photo: TM
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Nguyen Van Tung, CEO of DKRS, the project’s sales and marketing agency, shared that with a three-year foresight when the area’s infrastructure was still sparse, the development team identified the project’s direction in the near-central Ho Chi Minh City region. The goal is to provide housing for young families and middle-income earners, offering commercial-grade quality at reasonable prices. The project involves key partners such as general contractor SOL E&C, landscape designer Land Sculptor Studio (Thailand), and property manager CBRE, ensuring quality and living value.
Over 2,000 enthusiastic consultants attended The Emerald Garden View’s kick-off event. Photo: TM
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The real estate market still has room for affordably priced segments, and The Emerald Garden View is considered a viable option for those who carefully examine its legal aspects, development progress, and payment capabilities.
– 10:29 13/11/2025
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