Vietnam ranks second in Southeast Asia and 46th out of 143 countries and territories in the 2025 World Happiness Report—an eight-place jump from 2024 and the highest since the report’s inception in 2012. This achievement reflects the nation’s efforts to integrate economic growth with building a happy society, supported by both the government and businesses. Notably, companies like MB have played a significant role in this journey, contributing to national happiness over three decades.
To celebrate and share these inspiring stories, the Government Information Portal collaborated with Ho Chi Minh City Television (HTV9) to host the talk show “Building the Nation – Proud Vietnam” under the theme “Journey of Happiness.” Pioneering business leaders will share their philosophies and actions in creating happiness for the community.
At the talk show, MB CEO Pham Nhu Anh outlined strategies linking economic growth with social responsibility, fostering happiness for employees, customers, and the community.
Seeding Trust Through Purpose-Driven Products
Founded in 1994 during Vietnam’s reform and integration era, MB has upheld its mission: “A bank is not merely a place to store assets but a guardian and enhancer of community trust.” This commitment remains unwavering.
Pham Nhu Anh, MB’s CEO, emphasized, “When citizens trust financial institutions and businesses trust a transparent environment, it forms the bedrock of national happiness.” For Anh, absolute transparency is the cornerstone of trust in the financial system.
To maximize transparency, MB pioneered a digital ecosystem, including the MBBank App serving over 35 million users, BIZ MBBank for 350,000 businesses with online credit processing in two hours, and the Charity App—Vietnam’s first automated, 100% transparent charity platform.
MB’s product ecosystem ensures flexibility and transparency in personal and business expense management. Image source: MB.
MB’s multi-purpose debit and credit cards—the first in Vietnam with dual functionality on a single chip—simplify expense management. Business cards allow up to eight sub-cards for departments, with real-time cash flow tracking via the app. All MB cards feature EMV-standard security chips.
Embedding a Human-Centric Culture
MB views community initiatives not as CSR obligations but as its “cultural DNA.” Recently, to mark its anniversary and support flood-affected Central Vietnam, MB donated nearly VND 400 million to impacted areas. Contributions can be made via account 1994 at Military Commercial Joint Stock Bank (MB).
The bank also drives impactful social initiatives, such as the “Truong Sa Green – Million Green Milestones” campaign, which raised VND 160 billion from 60,000 donors to plant 1 million trees in Truong Sa. Education projects and sustainable livelihood support for women and veterans reflect MB’s philosophy: uplifting individuals multiplies community happiness.
MB pledges VND 70 trillion for renewable energy projects, generating 3,600 MW of clean power.
Pham Nhu Anh shared at the talk show, “Happiness is not a destination but a journey we create, share, and spread daily.” MB’s consistent efforts have established it as a bank of trust, compassion, and responsibility.
Continuing a 31-Year Legacy
As one of Vietnam’s Big 5 banks, MB boasts VND 1,330 trillion in assets and VND 23 trillion in pre-tax profit for Q1-Q3 2025. It ranks among the nation’s top taxpayers and is a trusted capital channel for domestic and foreign investors (FDI).
Beyond financial metrics, MB’s three-decade journey is defined by its commitment to humanitarian values, national service, and community happiness.
CEO Pham Nhu Anh stated, “Sustainable happiness thrives through sharing—MB pledges to pioneer trust-building daily.” Guided by “Digital Enterprise – Leading Financial Group” and transparency, sharing, and humanity, MB continues “sowing seeds of happiness,” enhancing living standards and national development.
For detailed insights, watch “Building the Nation – Proud Vietnam” on the Government Information Portal, HTV 9, and MB’s official channels. The program highlights collaborations between the government, businesses, and communities in modernizing Vietnam.
As a Top 5 bank, MB will share insights on digital transformation, innovation, and sustainability, delivering tangible value to customers, society, and the nation.
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