Ms. Phan Thi Mai and Mr. Hoang Kim Khanh
On November 13th, numerous police officers were present at the Mailisa Beauty Clinic located at 6 Nguyen Khanh Toan Street, Nghia Do Ward, Hanoi, for an official inspection. Similar operations were conducted simultaneously at various Mailisa branches across Vietnam, including Ho Chi Minh City, Da Nang, Can Tho, Nghe An, and Dak Lak.
In Ho Chi Minh City, after completing the inspection at the headquarters at 86-88-92 Huynh Van Banh Street, Phu Nhuan District, VTV reported that approximately 100 officers proceeded to the private residence of Mailisa’s owner in Thoi An Residential Area, District 12.
Previously, on November 11th, Ms. Phan Thi Mai (also known as Mailisa), the founder of the Mailisa Beauty Clinic chain, hosted a live stream on her personal fan page to address the company’s operations. During the session, she emphasized the company’s compliance with tax obligations.
“Mailisa is arguably the highest tax-paying beauty clinic chain in Vietnam, contributing nearly 200 billion VND annually, and this has been consistent. Unlike some businesses that only rectify issues when authorities conduct stringent inspections, we ensure transparency by issuing red invoices daily and maintaining meticulous financial records. Each month, we pay approximately 20 billion VND in taxes, fully meeting our obligations,” Ms. Mai stated.
She also addressed rumors circulating about Mailisa, labeling them as unfair competition tactics. Ms. Mai firmly denied allegations of money laundering or producing unauthorized cosmetic mixtures: “If there are any violations, let the law handle them. Do not spread misinformation.”
Additionally, Ms. Mai clarified that all 17 branches are legally registered under her name and her husband, Mr. Hoang Kim Khanh, dismissing claims that employees or relatives were used as nominal owners.
“As a leader, I take full legal and ethical responsibility for every customer. Using others as front owners would be a grave mistake,” she added during the live stream.
Ms. Phan Thi Mai during the November 11th live stream
Founded by Ms. Phan Thi Mai and her husband, Mr. Hoang Kim Khanh, the Mailisa Beauty Clinic chain has expanded to over 17 locations nationwide after 26 years of operation. The clinics offer a range of services, including cosmetic tattooing, skin treatments, plastic surgery, and professional training.
According to Nha Bao & Cong Luan, Mailisa Trading and Service Co., Ltd. was established on July 17, 2018, with Mr. Hoang Kim Khanh holding 100% of the capital and serving as the legal representative. The company primarily focuses on non-invasive beauty services.
With an initial registered capital of 15 billion VND, the company reported no revenue and a loss of nearly 900 million VND in its first year.
In 2019, revenue reached 62 billion VND, with a post-tax profit of 26 billion VND and a net profit margin of over 41%. By 2020, revenue surged to 158 billion VND, and post-tax profit tripled to 90 billion VND. In 2021, revenue grew to 165 billion VND, though net profit decreased to 75 billion VND.
By 2023, revenue climbed to 215 billion VND, with a post-tax profit of nearly 98 billion VND and a profit margin of 45.6%. As of late 2023, Mailisa’s total assets stood at 234 billion VND, with owner’s equity reaching 140 billion VND, nearly ten times the initial capital. Liabilities amounted to 94 billion VND, representing 40% of the capital structure.
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