Elevating Vietnamese Businesses to Global Standards: The Visionary Journey of Newing’s CEO

Observing the real-world need for leadership development, Newing established the Newing Institute of Management (NIM). NIM brings world-class consulting and leadership programs from international organizations to Vietnamese businesses. This empowers leaders to enhance their capabilities, driving their companies not just to grow bigger, but to become better.

Over the past three years, Newing has successfully executed over 100 projects, partnering with 3,000 leaders and 70,000 employees on their journey to reshape corporate culture and boost performance.

2025 marks a pivotal shift for Newing—evolving from advising visionary leaders to creating an environment that fosters true transformation for leaders and organizations alike, through the launch of the Newing Institute of Management (NIM).

Practice is the Key to Results

Unlike traditional training models, NIM is designed as a “leadership transformation lab.” Here, businesses and their leaders enhance their leadership skills under the guidance of international experts.

NIM’s three core principles:

Address real business challenges.

Ongoing support from international experts and Newing’s senior consultants.

Measure transformation outcomes.

“We don’t sell courses. We co-create a measurable, practical transformation journey with businesses,” shared Ms. Nguyễn Thị Minh Giang.

NIM targets two primary groups: senior leaders driving change and organizations where change is implemented. NIM’s programs are highly sought after by Vietnamese leaders, with many courses selling out shortly after registration opens.

According to Ms. Nguyễn Thị Minh Giang, these programs share a common foundation: “globally proven methodologies, a strong focus on practical application, and the ability to deliver tangible results. They provide a platform for developing successors and optimizing operations.”

Bringing Global Standards to Vietnamese Realities

Three years ago, when we began introducing global leadership models to Vietnam, many asked, “Are Vietnamese businesses ready?” With over 20 years of experience working with Vietnamese organizations, we understand that Vietnamese leaders are not short on ambition—they simply need the right methods to turn that ambition into capability and results.

This journey began with the NeuroLeadership Institute (USA), pioneers in applying neuroscience to leadership. Newing then expanded its partnerships: collaborating with Harvard’s pricing strategy experts, Kotter International for organizational change, and recently, Alibaba Global Initiatives (China), bringing Alibaba’s “102-year sustainability” philosophy, which has driven its success over the past 25 years.

To date, NIM has delivered 15 programs to over 600 leaders from more than 100 organizations. Vietnamese businesses no longer need to travel abroad to learn or search for successful models. Through our global expert network, Newing brings the world to Vietnam—offering internationally accredited training tailored to each organization, as well as open programs for Vietnamese leaders. Simultaneously, we implement transformative consulting projects, helping businesses apply knowledge directly to their real-world challenges.

Kotter expert Leslie Zemnick shares insights at a leadership training session on navigating uncertainty.

Value for Vietnamese Leaders and Businesses

For leaders, NIM redefines leadership mindset and habits: shifting from intuition-based management to data-driven leadership, with clear goals and accountability. This cultivates mid-level managers who operate as “mini CEOs” within their domains.

For businesses, NIM goes beyond providing tools—it redesigns operational frameworks, from organizational structure and coordination mechanisms to execution culture. The result? Faster decision-making, stronger team cohesion, and sustainable operational efficiency.

For Vietnam’s leadership ecosystem, NIM sets a new standard: “practice for transformation.” Leaders change their approach, organizations change their operations, and together, they elevate Vietnamese businesses to global competitiveness.

Vision 2028: Vietnam as a Hub for Humane and Adaptive Leadership

Newing – Global Excellence, Local Insight

“Vietnam is entering a phase of defining its unique leadership style—one that is operationally strong, humane, and adaptive. NIM is a strategic step toward making this vision a reality,” affirmed Ms. Nguyễn Thị Minh Giang.