C.P. Foods’ Vietnam Revenue Drops 17%, Dragging Down Global Sales Despite 36% Surge in China Market

The case involving Liễu Quý Ngân's allegations against C.P. Vietnam for selling diseased pork began in late May. By early July, the Ministry of Public Security announced that no criminal charges would be filed.

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C.P. Foods (CPF), the parent company of C.P. Vietnam, has announced its Q3 2025 and nine-month 2025 financial results. In the first nine months, CPF’s revenue in Vietnam reached 76.6 billion baht, equivalent to
62.2 trillion VND, marking a 17% decline compared to the same period last year.

Vietnam stands as CPF’s second-largest market, contributing 18% to its total revenue, just behind its home market in Thailand.

The majority of CPF’s revenue in Vietnam came from livestock farming (51.1 billion baht or 41.5 trillion VND, down 18%), animal feed (19.4 billion baht or 15.8 trillion VND, down 18%), and food products (6.1 billion baht or 4.9 trillion VND, down 3%).

In contrast, CPF’s revenue in Thailand grew by 2%, China saw a 36% increase, and other markets rose by 1%.

Notably, Vietnam was the only market where revenue declined, leading to a 0.4% drop in CPF’s global revenue to 430 billion baht.

Additionally, CPF reported that the average pork price in Vietnam during Q3 2025 plummeted to 58,812 VND/kg, down from 68,449 VND/kg in Q2 and 65,409 VND/kg in Q1.

In late May and early June, Vietnam’s meat market closely monitored developments following Mr. Liu Quy Ngan’s social media posts of sick pigs. C.P. Vietnam later clarified that the images were taken in a post-slaughter animal control area of a contracted processing facility. The company emphasized that the affected pigs were discarded and never entered the market.

Subsequently, the Sóc Trăng Department of Agriculture and Rural Development fined three CP Fresh Shop outlets over 100 million VND for operating without valid food safety certificates.

In late June, Sóc Trăng Provincial Police decided
not to prosecute the case. The Environmental Crime Prevention Police Department continues to monitor and collaborate with local authorities to clarify the motives behind the social media posts. Any violations will be strictly addressed under the law.

By July, C.P. Vietnam officially announced that it had not violated food safety regulations in supplying pork and chicken in Sóc Trăng, following the provincial police’s investigation conclusion. The company attributed this to the thorough, independent, and objective investigation by authorities, reaffirming its commitment to legal compliance and product quality across all operations.

In July, C.P. Vietnam officially announced that it had not violated food safety regulations in supplying pork and chicken in Sóc Trăng, following the provincial police’s investigation conclusion. The company attributed this to the thorough, independent, and objective investigation by authorities, reaffirming its commitment to legal compliance and product quality across all operations.

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