Pencco Paint: Harmonizing Vietnam-US Economic Balance and Openness

In the context of the evolving trade partnership between Vietnam and the United States, PENCCO, a premium American paint brand, is leading the charge in fostering open economic value, innovation, and sustainable development in Vietnam.

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Vietnam-US Summit: Ushering in an Era of Reciprocal and Balanced Trade

The 8th Vietnam-US Business Summit, held in Hanoi, marked a pivotal moment in the trade relationship between the two nations. Organized by the Vietnam Chamber of Commerce and Industry (VCCI) in collaboration with the American Chamber of Commerce in Hanoi (AmCham) and the US Chamber of Commerce, the event brought together over 100 senior leaders, officials, and top businesses from both countries.

During the summit, Vietnam and the United States jointly announced the Framework for a Reciprocal, Fair, and Balanced Trade Agreement—a new framework aimed at ensuring sustainable, transparent, and mutually beneficial bilateral trade.

In the first nine months of 2025, trade between Vietnam and the US reached $126.4 billion, a robust 27.3% increase compared to the same period last year. With an expected GDP growth of over 8% in 2025, Vietnam is actively attracting international investment.

The summit highlighted strategic sectors poised to benefit directly from reciprocal trade, including construction materials, green industry, and high technology. Many US corporations expressed interest in partnering, transferring technology, and developing supply chains in Vietnam, enabling local businesses to enhance product quality, safety standards, and global market participation.

PENCCO – A US Legacy in Vietnam’s Paint Industry

Launched in Vietnam in 2023, PENCCO—a premium US paint brand—quickly made waves by introducing American-standard, cutting-edge paint solutions to the Vietnamese market.

PENCCO’s presence in Vietnam exemplifies integration, innovation, and sustainable value creation, contributing to an open, transparent, and balanced economy as Vietnam-US trade enters a new era.

PENCCO Embraces the Reciprocal and Balanced Economic Flow Between Vietnam and the US

With over 40 years of global expertise, PENCCO aims to deliver not just flawless paint finishes but also protect health and promote sustainable living. The brand boasts four proprietary technologies: Ultra Nano Titanium (anti-stain and antibacterial), ACC – American Crystallize Coating (scratch-resistant), AUV-Lock (UV-resistant color locking), and iFeel Levelling (smart surface smoothing).

PENCCO prioritizes both product excellence and environmental responsibility, ensuring consumer health and safety. Establishing a representative office in Vietnam is a strategic move to elevate Vietnam’s paint industry to international standards.

PENCCO – Driving Open Economies and Reciprocal Value Creation Between Vietnam and the US

As a US-origin company thriving in Vietnam, PENCCO embodies the shared vision of Vietnam-US cooperation in this era of reciprocal and balanced trade.

Through technology investment, technical transfers, and local partnerships, PENCCO is fostering transparent, equitable supply chains and promoting sustainable business models—aligning with the “win-win” spirit both economies strive for.

Appointment Ceremony for PENCCO’s Representative Office Head in Vietnam

On the sidelines, Mr. Vũ Khánh Toàn, as the representative office head, pledged to connect PENCCO’s values with Vietnamese partners and consumers: “Vietnam is a priority international market for PENCCO. We’re here not just to do business but to deliver optimal, American-style paint solutions to Vietnamese consumers. Every street corner, every home coated with PENCCO paint reflects our legacy. US landmarks are being recreated in Vietnam, and we’re proud of the warm reception from thousands of homes over the past two years. This is our commitment to balancing the economies of both nations.”

Long-term, PENCCO aims to bridge Vietnamese and American cultures and technologies, creating iconic projects that symbolize integration and sustainable development.

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