Prioritizing Second Homes in Fully Developed Urban Areas
Recent studies highlight the real estate market’s appeal to young adults. Despite fluctuating property prices, the 25–35 age group accounts for 40% of total transactions, with some projects reaching up to 70%. This demographic seeks not only a place to live but also flexible investment potential and well-developed infrastructure. They are even willing to invest in areas farther from city centers if they see sustainable appreciation potential.
This shift reflects modern young investors’ evolving preferences, favoring properties that blend vacation appeal with income-generating potential. A VnExpress survey on “Second Home Ownership Needs” revealed that nearly 80% of respondents prioritize owning a second home in integrated resorts with premium amenities. Coastal second homes are particularly popular.
With significant investments in transportation and urban development, Bai Chay (Quang Ninh), the gateway to the heritage bay, has become a focal point for Northern Vietnam’s second home market. The region is now home to the high-end apartment complex Sun Centro Town, part of the Sun Elite City urban development by Sun Group.
Sun Centro Town enjoys a full ecosystem of leisure, entertainment, and recreation within the Sun Elite City metropolis. Photo: Sun Property.
According to local real estate distributors in Bai Chay, interest in the project has surged in recent months, especially as Quang Ninh enters its peak luxury cruise tourism season. The property stands out for its seaside location, versatile design, and extensive amenities, aligning with the booming tourism sector.
Additionally, Sun Centro Town is highly accessible to young investors, with studio apartments starting at just 47-50 million VND/m². This pricing is particularly attractive compared to skyrocketing property prices in Hanoi and Ho Chi Minh City.
Sun Centro Town’s inward-facing apartments are in high demand due to their affordable pricing. Photo: Sun Property.
A “3-in-1” Investment Opportunity
Sun Centro Town is not only an accessible option for young investors but also offers efficient cash flow through three simultaneous benefits: residency, vacationing, and rental income. Strategically located in the heart of Bai Chay—Quang Ninh’s tourism hotspot—and within the 324-hectare Sun Elite City complex, the project boasts integrated infrastructure and modern amenities, setting it apart from traditional second homes.
It is one of the most accessible seaside properties in Northern Vietnam’s second home market, just a 90-minute drive from Hanoi and a 30-minute drive from Hai Phong via modern highways. The Van Don International Airport further enhances its regional connectivity.
Choosing Sun Centro Town means owning apartments with breathtaking views of the heritage bay, offering a daily experience of vibrant sunrises and stunning sunsets over the horizon.
Sun Centro Town offers “1,001” premium amenities for ultimate relaxation. Photo: Sun Property.
Residents of Sun Centro Town also enjoy access to Sun Group’s decade-long legacy of world-class amenities. Within the building, they can relax in a 50-meter glass-roofed pool, work out at a high-end gym and spa, or dine at a rooftop restaurant with panoramic bay views. Just steps away, they can enjoy the fresh seaside air, the vibrant VUI-Fest night market, the Sun Carnival Square hosting cultural events, Sun World Ha Long, and the international passenger port.
The fully furnished apartments feature smart designs (excluding electronics), optimized functionality, and adaptability for various uses, helping young investors save time and effort while maximizing rental income.
Frequent events and festivals in Bai Chay attract tourists, boosting accommodation and real estate investment opportunities. Photo: Anh Duong.
The project’s appeal is further bolstered by Quang Ninh’s impressive tourism growth. In the first 10 months of 2025, the province welcomed approximately 18.43 million visitors, a 10% increase year-over-year. Nearly 50 international cruise ships brought around 60,000 foreign tourists, underscoring the region’s strong heritage appeal.
Once the Sun Elite City ecosystem is complete, Sun Centro Town will become a vibrant hub seamlessly connected to all entertainment hotspots. This foundation will enable investors to tap into a steady stream of vacationers, ensuring sustainable rental income and a modern, convenient lifestyle in the heart of Bai Chay.
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