Ho Chi Minh City’s Hottest Residential Hub: Spotlight on Vinhomes, Masterise, and Gamuda’s Prime Projects

Strong Price Surge in Ho Chi Minh City’s Eastern and Southern Districts

According to Ms. Cao Thị Thanh Hương, Senior Manager at Savills Ho Chi Minh’s Research Department, the apartment market in Ho Chi Minh City witnessed significant price increases in the first nine months of 2025, particularly in the Eastern and Southern districts. These areas have seen substantial infrastructure investment and a concentration of large-scale projects. However, limited new supply continues to challenge genuine homebuyers seeking affordable options.

Primary supply decreased quarterly but surged annually, reaching 5,200 units. Both primary and secondary market prices recorded notable increases. Primary apartment prices in Ho Chi Minh City rose by an average of 8% compared to 2024, while secondary prices increased by 5% to 20%, depending on the area.

Ms. Hương noted, “The Eastern areas (Thu Duc, former Districts 2 and 9), former District 7, and Nha Be are hotspots. Thanks to synchronized infrastructure and high population density, secondary prices here have soared, with some areas seeing 15-20% increases year-on-year.”

These areas also host numerous projects from major developers like Vinhomes, Masterise, and Gamuda, shaping the new price benchmark for mid-to-high-end segments. However, Ms. Hương warned that continuous price hikes will pressure genuine homebuyers, especially young people and middle-income families.

Shifting Demand for Real Housing Needs

In the first nine months, amidst prolonged supply shortages, Ho Chi Minh City launched only 4,300 apartments, with 60% in the high-end segment. The absorption rate reached 91%, reflecting strong purchasing power, but most demand came from investors and high-income earners rather than genuine homebuyers.

According to Savills data, apartments priced below VND 3 billion, considered affordable, account for only 9% of total transactions in Ho Chi Minh City. Families seeking standard two-bedroom apartments often must move further out to find primary projects or opt for secondary units.

As a result, the trend of relocating to suburban areas is becoming more pronounced. Adjacent provinces like Binh Duong have emerged as attractive options, with prices remaining accessible.

“Binh Duong isn’t just offering ‘cheap options because it’s far from Ho Chi Minh City.’ The new Binh Duong City features many mid-range projects priced around VND 50-60 million per square meter, targeting professionals and affluent families. Meanwhile, Di An and Thuan An offer more affordable options catering to local residents and industrial zone workers,” Ms. Hương explained.

Savills observed a 20-40% increase in local buyers in Binh Duong, depending on the project, compared to primarily Ho Chi Minh City investors previously. “This trend reflects a shift in settlement behavior among younger generations. Apartments with full amenities, security, and designs suitable for small families are increasingly preferred,” Ms. Hương added.

Savills forecasts that Ho Chi Minh City apartment prices may continue rising in Q4/2025, driven by confidence in strong consumption and positive impacts from major infrastructure projects like Ring Road 3, Metro Line 2, and Thu Thiem 4 Bridge. However, limited supply and high prices remain significant barriers for genuine homebuyers in the short term.

“To balance the market, accelerating urbanization and establishing regional infrastructure will boost developer confidence in expanding land funds and developing affordable housing, which will be key,” Ms. Hương emphasized.