Superior Profitability Coupled with Global ESG Standards
This convergence demonstrates that Masan Consumer is not only growing in breadth through its scale and strong brands but also in depth through a sustainable development model, transparent governance, and an ESG strategy tightly integrated with business operations.
Recently, S&P Global, one of the world’s most prestigious rating organizations, announced that Masan Consumer achieved an ESG score of 48, surpassing 85% of FMCG companies evaluated globally. Notably, the score in the Governance & Economic pillar reached 51, exceeding 88% of peer companies, reflecting an efficient, transparent, and financially disciplined operational model. In the remaining pillars, Environment and Social, Masan Consumer scored 47 points each, outperforming 80% and 85% of global companies, respectively. This clearly demonstrates that sustainable development is not just a statement but a core part of the company’s business strategy.
These ESG results stem from a series of concrete efforts. In 2024, Masan Consumer reduced Scope 1 & 2 GHG emissions by 18%, shifted 65% of energy consumption to renewable sources, expanded its solar power system at factories, and eliminated polyethylene film in the packaging of certain product lines, reducing plastic waste by over 21.8 tons annually. Simultaneously, the company continues to build a sustainable work environment, earning the Great Place to Work® certification for three consecutive years, with 87% positive employee feedback and 43% of mid-to-senior management positions held by women.
MCH – A Growth Stock
Alongside its ESG achievements, Masan Consumer’s business foundation is among the strongest in Asia. From 2017 to 2024, the company maintained a compound annual growth rate (CAGR) of approximately 13%, with a stable EBITDA margin of around 26%—one of the highest in Southeast Asia’s FMCG sector—and a ROIC exceeding 200%, showcasing superior capital efficiency. In 2024, Masan Consumer’s revenue reached nearly VND 31,000 billion, growing by 9.4% despite macroeconomic fluctuations.
This growth is driven by a robust brand portfolio covering nearly all essential FMCG categories. The five flagship brands—CHIN-SU, Nam Ngư, Omachi, Kokomi, and Wake-Up 247—each generate annual revenues exceeding VND 2,000 billion. A vast distribution network—comprising over 313,000 traditional outlets, 8,500 modern trade points, and nearly 4,500 WinMart/WiN/WinMart+ stores—enables new products to reach nationwide coverage within 2-3 weeks.
Additionally, all of MCH’s factories meet international standards such as FSSC 22000, ISO 14001, 50001, 45001, and 14064, creating a proactive, flexible, and highly automated production chain. By prioritizing operational efficiency, the company maintains superior profit margins and strong cash flow generation. From 2018 to the first half of 2025, Masan Consumer paid nearly USD 1.2 billion in cash dividends to shareholders, a standout figure in Vietnam’s FMCG industry. Notably, the last two years saw record payouts: USD 416 million in 2023 and USD 465 million in 2024, reflecting robust business performance and consistent cash flow generation over the years.
Being recognized by S&P Global as one of the world’s leading sustainable FMCG companies while maintaining top-tier profitability in the region highlights Masan Consumer’s dual development model: achieving strong growth while meeting global ESG standards.
| Masan Consumer is a subsidiary of Masan Group (HOSE: MSN), one of Vietnam’s leading consumer and retail enterprises. Since its founding in 1996, Masan Consumer has continuously innovated to deliver high-quality products that meet the essential needs of millions of households. The company offers a diverse portfolio of FMCG products across categories such as seasonings, convenience foods, beverages, personal care, and household items, featuring well-known brands like CHIN-SU, Nam Ngư, Omachi, Kokomi, and Wake-up 247. Masan Consumer’s products are present in over 98% of Vietnamese households and are exported to more than 26 countries, solidifying its position as one of the region’s most profitable FMCG companies. |
– 07:30 19/11/2025
Masan Consumer: Surging Growth Hand in Hand with Sustainable Development
In the fiercely competitive fast-moving consumer goods (FMCG) sector, Masan Consumer Corporation (Masan Consumer, UPCoM: MCH) stands out as a rare gem in Vietnam’s market. The company not only sustains profitability at the highest levels in the region but has also been recognized by S&P Global as one of the world’s leading sustainable FMCG enterprises.
What Enables Masan Consumer to Sustain Superior Profitability Across Economic Cycles?
In a volatile global economy, Masan Consumer (UPCoM: MCH) consistently delivers exceptional profitability, ranking among the top FMCG companies in the region with the highest profit margins. In 2025, the company was recognized by S&P Global as one of the world’s leading sustainable consumer goods enterprises.
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