The launch of the MSB Mastercard Green World card and the Affluent segment marks a significant milestone, solidifying MSB’s leadership in understanding and catering to the refined needs of high-income clients.
Affluent Segment – The Essence of Premium Experience
According to MSB, the financial market is witnessing a remarkable rise in the Affluent segment—high-income individuals with substantial accumulated assets and stable earnings. This group seeks not only practical financial solutions for wealth accumulation and luxury spending but also exclusive privileges that resonate with their emotional desires, such as showcasing status, personal branding, and embracing modern, global values.
Recognizing these needs, MSB introduces the “Essence of Premium Experience” for Affluent clients, a commitment to delivering personalized and exceptional services. This initiative focuses on four pillars: finance, lifestyle, mindset, and bespoke services.
Financially, clients enjoy a credit limit of up to VND 150 billion, rapid 8-hour approval, and an attractive interest rate of 5.8% per annum, with additional savings interest. Beyond finance, Affluent clients experience elevated lifestyle privileges through premium card offerings, exclusive access to classical music events, private concerts, and MSB Rewards. Bespoke services ensure ultimate convenience with priority counters, a dedicated 24/7 team, and advanced M-Private security systems.
An MSB representative shared, “Today, clients seek not just products but personalized understanding and experiences. Each client’s financial journey is unique, and every choice reflects their individuality. At MSB, we view each segment as a distinct journey, one we deeply respect and accompany. With today’s launch, we aim to introduce exclusive privileges tailored for Affluent clients, setting the stage for personalized experiences with MSB.”
Mr. Nguyễn Hoàng Linh, CEO of MSB, and Mastercard representatives at the MSB Mastercard Green World launch event
MSB Mastercard Green World – The Essence of a Green Journey
Aligning with the Affluent segment’s evolving preferences, MSB introduces the MSB Mastercard Green World credit card, reinforcing its leadership in meeting the sophisticated demands of successful clients. This card maximizes financial benefits while championing sustainable living, embodying the eco-conscious values of the elite.
The card’s core is crafted from recycled materials, ensuring durability, seamless transactions, and environmental friendliness. This innovation merges cutting-edge technology, premium financial services, and sustainable living.
The MSB Mastercard Green World offers up to VND 24 million in annual cashback for eco-friendly travel, promoting low-carbon mobility. Cardholders enjoy 100% cashback on Metro transactions and 5% on airline purchases, subject to terms. MSB also partners with Xanh SM to offer VND 20,000 discounts per electric vehicle ride, further encouraging sustainable choices.
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