Da Nang’s Allure on the Investment Map: From Tourism Boom to Iconic Real Estate

Da Nang’s Momentum: A Magnet for Investment

Nearly three decades since becoming a centrally governed city, Da Nang has transformed into a vibrant urban hub, deeply integrated with the region and the world. This coastal city is now entering a new era, aiming to become an international financial center, solidifying its position as a new growth pole and a regional investment destination.

Tourism remains the cornerstone of Da Nang’s global prominence. In the first ten months of 2025, the city welcomed approximately 15.4 million overnight visitors, including nearly 6.3 million international tourists, a 25.9% increase compared to the same period in 2024.

Accommodation revenue reached 44.503 trillion VND, accounting for over 21% of total retail and service sales, reflecting robust spending power and a demand for premium experiences. Average occupancy rates stood at 55-60%, with 4-5 star hotels achieving 65-70%, and many hotels in An Hai, Ngu Hanh Son, and Hoi An exceeding 80%.

According to a study by Avison Young Vietnam, the average rental rate for 4-5 star hotels in Da Nang is 180 USD/room/night.

At the seminar “Da Nang – Where Investment Meets Lifestyle,” experts noted: From the perspective of the high-end accommodation market, Da Nang is demonstrating remarkable resilience with an average ROI of 7-9%/year and stable occupancy rates of 70-80%, particularly due to its central location and steady growth in international visitors. Annually, property values increase by an average of 10-15%, reflecting investor confidence in a city that harmoniously blends sea, mountains, and rivers while maintaining sustainable development.

Data from Batdongsan.com.vn reveals that Da Nang’s apartment segment ranks among the top tourist cities with the highest investment yields over the past two years, with a 146% price increase compared to Q1/2023.

Strategic infrastructure is giving Da Nang a new boost, enhancing its connectivity and urban operational capabilities. The Lien Chieu deep-water port, the 1,881-hectare Free Trade Zone, and the 3,656-hectare High-Tech Park are forming a modern logistics-production-export ecosystem, attracting significant investment from the US, Japan, South Korea, and Singapore. Additionally, the city has invested over 130 million USD to upgrade its airport, ring roads, and smart transportation systems.

Comprehensive infrastructure and a thriving tourism sector are positioning Da Nang as a prime destination for capital seeking iconic assets and sustainable value. Notably, high-end properties along the Han River or near the future International Financial Center are garnering significant investor interest.

A Rare Opportunity to Seize Early Investment

Da Nang’s market is witnessing a strong influx of international hotel brands and leading real estate developers. This convergence will set new standards for the high-end real estate market. In particular, the emergence of iconic projects (trophy assets) with market-leading standards will become a focal point for capital attraction.

According to experts, unlike ordinary real estate, iconic projects (trophy assets) appear only once in unique locations, with distinctive aesthetics that affirm the owner’s status. Their rarity makes them a “defensive asset,” a safe haven for capital during market fluctuations. Upon completion, the “iconic effect” will drive their value growth beyond market averages.

Additionally, investors prioritize sustainable value, with projects offering transparent legal frameworks, long-term ownership, and management by reputable international brands being the safest choices.

Among the emerging high-end projects along the Han River, The Legend Danang is capturing significant investor attention. Located on the Han River, next to Dragon Bridge, the project occupies a rare “central of the center” position, ensuring both commercial value and long-term tourism potential. Designed by HBA Singapore, it is poised to become the “future icon” of the city. The project is accelerating construction and is expected to complete its foundation by December 2025.

The Legend Danang inherits strategic advantages, leading the new urban development cycle. Photo: ROX

The Legend Danang also embodies top operational standards. Accor – Ennismore manages the 5-star hotel tower under the Hyde brand, while CBRE advises on the operation of the high-end apartment complex. Developer ROX Signature shares a vision to collaborate with renowned domestic and international partners to create a destination that epitomizes luxury and elite living along the Han River.

With its refined design, strategic location, and professional international management, The Legend Danang combines all the elements to maintain long-term advantages and capitalize on the market’s new growth wave.

Da Nang is rising, asserting its position on the integration map and becoming an attractive investment portfolio, drawing financial experts and investors seeking sustainable value. Iconic projects will be the preferred choice, where elite investors can demonstrate their pioneering spirit, combine long-term vision, and seize the exceptional growth opportunities of this dynamic and promising coastal city.