Relaxing Space, Enjoy the Paint Selection Process
Stepping into Jotun Studio, customers easily forget the familiar image of cramped and messy paint shops. Instead, they are greeted by a space designed with elegance and harmony in light and color, creating a relaxing and comfortable atmosphere. Each display area is neatly arranged in a modern style, allowing customers to leisurely admire and fully enjoy the journey of choosing colors for their home.
Elegant and modern shopping space at Jotun Studio
Diverse Tools to Support Color and Product Selection
Jotun Studio opens up a rich world of colors, including both interior and exterior shades, arranged intuitively and vividly. Thoughtfully designed color combination suggestions help customers easily visualize the pairings in real spaces, making it simpler to find solutions that match their unique aesthetic preferences. Notably, large surface experience panels offer a hands-on opportunity to feel the gloss, matte finishes, and paint textures, ensuring every choice is perfect and complete.
Customers explore interior and exterior color palettes at Jotun Studio.
Professional Consulting Staff, a Sustainable Competitive Advantage
What sets Jotun Studio apart is its team of dedicated experts with deep product knowledge. They are more than just salespeople; they offer insightful color coordination tips, painting techniques, and product specifications, helping customers make the best decisions. This transforms paint shopping into a simple, enjoyable, and inspiring experience.
Jotun Studio staff provide expert advice on paint and colors to customers.
Jotun Successfully Expands Jotun Studio Model Nationwide
By November 2025, Jotun Studio continued its success by upgrading its 200th store at B1/B2, Vincom Mega Mall Royal City, 72A Nguyen Trai Street, Thuong Dinh, Thanh Xuan, Hanoi. With a widespread network, customers everywhere can easily find a Jotun Studio to experience and select products.
The 200th Jotun Studio at Vincom Mega Mall Royal City, Hanoi.
Mr. Huynh Tran Nam, Marketing Director of Jotun Vietnam, shared: “Over the next two years, Jotun plans to upgrade over 1,000 traditional stores nationwide into modern and elegant Jotun Studio spaces. This is not only a step towards enhancing service quality but also a commitment to accompany Vietnamese consumers in creating sustainable and stylish homes.”
Jotun Studio marks a significant advancement in the decorative paint retail industry. By creating a dedicated color center within the store, Jotun offers customers an unprecedented interactive experience with the products. Its growing presence not only strengthens the brand’s leading position but also demonstrates a commitment to continuously improving product quality, services, and the shopping experience, turning paint selection into a relaxing and inspiring journey.
Jotun – a leading global paint company from Norway, founded with a mission to protect ships. After more than 100 years, Jotun is present in over 100 countries, with 39 factories and 67 global companies. The company offers four paint lines: industrial, marine, electrostatic, and decorative. Since 1993 in Vietnam, Jotun has become a trusted brand, protecting and beautifying millions of Vietnamese homes.
Learn more about Jotun here.
