The results are based on a survey of over 73,000 employees and more than 650 businesses, solidifying AEON Vietnam’s growing reputation and appeal in the labor market.
Additionally, AEON Vietnam has been consistently recognized for three consecutive years as one of the Top Companies with Happy Employees in 2025, based on a happiness index survey of 1,200 internal employees. The company has also been voted among the Top 50 Attractive Employers for Vietnamese Students in 2025.
AEON Vietnam’s employer brand attractiveness scores consistently exceed industry averages. Notably, the likelihood of job seekers in the industry considering AEON Vietnam as their ideal workplace is 3–4 times higher than the average. Furthermore, the company boasts the highest conversion rate among industry peers, underscoring its standout appeal in the job market.
AEON Vietnam continues to be honored in multiple categories at the Best Places to Work in Vietnam 2025 Awards.
Ms. Tran Thi Tuyet Trinh, Head of Human Resources at AEON Vietnam, shared: “Being recognized in the Top 10 Best Places to Work in Vietnam and maintaining our leadership in the Retail sector are not endpoints but milestones on AEON Vietnam’s journey. We are committed to building a sustainable and happy work environment, creating positive value for people and society.”
AEON Vietnam pioneers a sustainable work environment, marking the first time the Retail sector enters the Top 10 across the market.
The retail industry is experiencing robust growth, driving significant demand for high-quality talent. According to the Ministry of Industry and Trade, the sector’s growth rate from 2024 to 2025 is projected at 9–10% annually. Given its large workforce and daily customer interactions, the retail industry requires employees who are not only skilled but also adaptable, quick-thinking, and resilient.
This is a dynamic industry—not in a negative sense, but because consumer behavior and market demands evolve constantly. In this fiercely competitive landscape, attracting and retaining top talent, from operational staff to mid- and senior-level managers, has become a top priority for retailers, including AEON Vietnam.
Over the years, AEON Vietnam has firmly believed that people are the key to realizing business strategies. Therefore, its HR strategy is seamlessly aligned with the company’s overall development goals.
With a “Sustainable Workplace” positioning, AEON Vietnam focuses on two pillars: “Sustainable Career Development” and fostering a “Sustainable Work Culture” for all employees.
Proactively designing a “Sustainable Career Development” roadmap
For AEON Vietnam, employee development goes beyond skill training. It involves building a comprehensive foundation that empowers each individual to take charge of their career growth. This foundation rests on two key pillars: the “Three-Legged Stool” Development Model and the Training Policy Promoting a Learning Culture.
The “Three-Legged Stool” model comprises three pillars: HR Business Partners (HRBPs) as strategic business allies; the Skill Development Department for practical skill and craftsmanship training; and the AEON Academy, which offers a holistic development system for all employees.
Complementing this model, AEON Vietnam implements training policies to foster a learning culture. Programs focus on enhancing key retail courses and advanced management skill training. Additionally, the company provides financial support, covering 50% of external training costs, to encourage employees to pursue courses aligned with their personal and professional goals.
AEON Vietnam regularly conducts specialized courses to enhance employee capabilities.
Building a sustainable work culture
At the heart of this strategy is the promotion of a coaching culture throughout the workplace. At AEON Vietnam, coaching is more than a management skill—it’s a philosophy of human development. While many believe a great manager is a strong leader, AEON Vietnam emphasizes that true leadership lies in unlocking others’ potential.
As the first retail company to enter the Top 10 Best Places to Work in Vietnam, AEON Vietnam cements its pioneering role in the Vietnamese retail sector. This achievement reflects the company’s dedication to creating a happy and holistic work environment.
For more details and career opportunities, visit:
Official AEON Vietnam recruitment channels:
Fanpage “Grow with AEON”: https://www.facebook.com/growwithaeon/
LinkedIn “AEON Việt Nam”: https://www.linkedin.com/company/aeonvietnam/
TikTok “Grow with AEON”: https://www.tiktok.com/@growwithaeon
Website: https://tuyendung.aeon.com.vn/
Watch a video about the work environment at AEON Vietnam: https://corp.aeon.com.vn/chinh-sach-cua-aeon/chinh-sach-nhan-su/
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