Spanning less than 1km, Chua Boc Street stands as one of Hanoi’s most vibrant fashion hubs, hosting a mix of renowned brands, from boutique shops to high-end showrooms.
Beyond fashion, Chua Boc is also home to numerous bank branches, tech stores, and other essential services. Its proximity to major universities like Thuy Loi, Cong Doan, Hanoi Medical, and Banking Academy ensures a constant flow of students and young customers daily.
Streetfront properties here are highly sought after for their prime location and wide sidewalks (5-10m). The area’s commercial potential is undeniable, and in the past, finding a property available for rent was nearly impossible due to high demand.
Recently, however, the fashion sector on Chua Boc has shown signs of slowing down, with some stores closing their doors. Many commercial spaces are now listed for rent, yet inquiries remain low.
Chua Boc: A hub for fashion and beauty. Photo: D.Anh |
Despite vacancies, rental prices remain high, according to Thanh, a sales representative on Chua Boc. Ground-floor rentals typically range from VND 80-170 million per month, allowing landlords to earn VND 1-2 billion annually without active involvement.
Landlords can diversify their rental offerings, catering to fashion, F&B, services, banking, and technology sectors. While some businesses face challenges, leasing commercial spaces here remains relatively swift. Given the limited land availability in central Hanoi, prime locations like Chua Boc are considered stable investment opportunities.
Sky-High Property Prices
Despite the slowdown in the fashion market and an increase in available rentals, Chua Boc’s property prices remain among Hanoi’s highest.
Tùng, a real estate agent, notes that prices for streetfront properties have reached VND 950 million to over VND 1.2 billion per square meter. Actual transaction values depend on factors like location, size, frontage, floors, legal status, and income potential from business or rental activities.
Several stores have closed, now displaying “For Rent” signs. Photo: D.Anh |
Chua Boc’s real estate attracts not only businesses but also investors. A 50m² streetfront property priced at VND 60 billion, with a ground-floor rental of VND 120 million monthly, yields VND 1.44 billion annually—a 2.4% return, excluding potential annual land value increases of 15-25%. Compared to bank savings, this offers 4-5 times higher returns with greater security than gold investments.
Prices for properties in smaller alleys range from VND 200-300 million per square meter, while those accessible by car can reach VND 300-400 million per square meter. Despite lower prices than main streets, these properties remain attractive due to stable rental demand, especially near universities.
For example, a 42m², 4-story house on a car-accessible alley is listed at VND 11.99 billion. Another property in Alley 95, measuring 62m² with 4 floors, is priced at VND 10.8 billion (VND 174 million per square meter).
Smaller alley properties, accessible only by motorbike, are more affordable but remain appealing due to their central location and amenities. A 33m², 4-story house is listed at VND 8.85 billion.
According to Tùng, Chua Boc’s high property prices limit transactions, preventing market surges seen elsewhere. While streetfront properties are listed for sale or rent, inquiries are scarce, primarily attracting long-term investors with substantial capital. Leasing streetfront spaces is no longer as straightforward as before.
Duy Anh
– 06:15 22/11/2025
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