Market Gap Paves the Way for New Model
According to CBRE and Savills Vietnam, Hanoi’s office market in Q3/2025 remains vibrant due to the emergence of new supply. The city currently boasts 190 office buildings, offering 2.3 million sqm of leasable space. Rental rates for Grade A projects have remained stable quarterly, with a 2.2% annual increase, while Grade B rates saw a modest 1.1% quarterly rise and 2.8% year-on-year growth.
Amid fluctuating rental prices and lease disruption risks, a segment of businesses and investors is seeking long-term ownership of office and commercial spaces (for sale) to ensure stability or generate rental income. Experts highlight that long-term ownership stabilizes cost structures, enhances cash flow efficiency, enables proactive expansion, and boosts brand value through tailored office spaces. Despite Hanoi’s 190 office buildings, the supply of ownable office spaces remains limited, creating a long-term “market niche” that savvy developers are beginning to capitalize on.
This gap has propelled the launch of Smart Asset—a superior asset model—into the spotlight, attracting both businesses and investors. This long-term commercial office asset model allows immediate use or income generation, backed by three pillars: prime location, superior product design, and exceptional financial performance. Owning a Smart Asset provides direct advantages, from immediate benefits to long-term value appreciation over decades. All asset costs are deductible from operational expenses, along with corresponding tax benefits for businesses.
This model is ideal for businesses seeking to lock in operational costs rather than relying on volatile rental rates. It also meets expansion needs and demands for flexible, customizable spaces. Additionally, Smart Asset appeals to cash flow investors due to its stable occupancy rates, prime locations with mature infrastructure, and future growth potential.
The alignment of ownership, usage, and investment needs creates a safety buffer for Smart Assets, particularly in areas with high enterprise density and stable tenant demand.
ROX Tower Goldmark City: Pioneering Smart Asset in West Hanoi
The recent launch of ROX Tower Goldmark City is hailed by experts as a pioneering Smart Asset model in West Hanoi—a region increasingly recognized as the city’s “expanded CBD.”
In recent years, West Hanoi has become a magnet for relocating government agencies, corporations, and businesses. International reports indicate that nearly half of companies planning office expansions prioritize this area, driven by its modern infrastructure: Metro Line 3, the extended Nguyen Co Thach – Hoang Quoc Viet axis, and a thriving urban, commercial, and tech-financial ecosystem. This growth momentum has surged demand for mid-to-large-scale office ownership or long-term leasing, while immediately available supply remains scarce.
ROX Tower Goldmark City is strategically located on a bustling commercial axis in West Hanoi.
Situated on Ho Tung Mau – Nguyen Co Thach Street, just 1 km from two metro stations, ROX Tower Goldmark City leverages the West’s robust infrastructure and business density. The tower is part of Goldmark City—a vibrant urban complex with 9 towers and tens of thousands of residents—directly connected to major transport routes and surrounded by a dynamic commercial ecosystem.
Developed by ROX Signature, the 40-story project offers 97,622 sqm of flexible office space tailored to business needs. The tower is 100% complete and ready for immediate occupancy starting November.
Under the Smart Asset model, businesses gain long-term cost control, customizable space design, and rental income opportunities during expansion. This dual-purpose structure enables ROX Tower Goldmark City to serve both internal stability and immediate revenue generation, ensuring sustained long-term value.
Its strategic location and direct access to quality tenants optimize operational efficiency, exemplifying the trend of smart asset investment in emerging hubs. This approach ensures sustainable income generation and market demand fulfillment.
As capital shifts across asset classes, Smart Assets emerge as a strategic portfolio shift for businesses and investors, offering stable returns and long-term value appreciation.
Revitalized Hanoi Office Market: Rising Occupancy Rates and a Shift Towards Suburban Locations
In Q3/2025, Hanoi’s office market demonstrated continued stability, with improved occupancy rates and a total supply of 2.3 million m². The trend of decentralization became more pronounced as infrastructure advancements, high-quality new projects, and competitive rental prices encouraged businesses to relocate away from the city center.
The Evolving Hanoi Office Market: A Diverse Range of Options for Tenants
In 2023, Hanoi’s office rental market faced a myriad of challenges and opportunities due to the COVID-19 pandemic. However, the market has demonstrated resilience and begun to flourish in 2024, showcasing promising signs of positive growth. With a range of office spaces available at varying price points, the market now offers a diverse selection to cater to diverse business needs.
