Following the merger, the Ho Chi Minh City housing market has expanded northward, revitalizing the area with numerous new projects, particularly in Di An and Thuan An (formerly part of Binh Duong). This region has emerged as a hotspot for mid-range apartment supply, catering to both real estate buyers and the workforce from nearby industrial zones.
According to DKRA Consulting, as of Q3 2025, the former Binh Duong area accounts for approximately 45% of new apartment launches in the Southern market, totaling over 12,800 units. This significantly surpasses the 10,000 units in the former Ho Chi Minh City, positioning it as the leading region in new supply.
Notably, the average price here ranges between 40 and 50 million VND per square meter, which is half the price of new apartments in the former Ho Chi Minh City, where prices exceed 80 million VND per square meter and can reach over 100 million VND per square meter in the city center.
Most projects are strategically located along major transportation routes such as National Highway 1K, National Highway 13, and the My Phuoc – Tan Van corridor, which connect Ho Chi Minh City, Binh Duong, and Dong Nai. The area also benefits from key infrastructure projects like Ring Road 3, metro extensions, and the Ho Chi Minh City – Chon Thanh expressway.
Located in the former Di An ward, directly on National Highway 1K, the Bcons Greenland project by Bcons and its international partner offers approximately 490 apartments ranging from 35 to 75 square meters. The developer anticipates starting prices below 2 billion VND for one-bedroom units.
Approximately 5km away, Phu Dong Group is launching nearly 800 apartments in the Phu Dong Sky One project along DT743C, primarily ranging from 42 to 72 square meters. A local real estate agent notes, “Prices in the area are competitive, but Phu Dong Sky One is more accessible, with two-bedroom units around 56 square meters priced between 2.2 and 2.3 billion VND, or 39 to 41 million VND per square meter.”
In the same area but at a lower price point, the TT Avio project by TT Capital and its international partner offers around 2,000 apartments. The first phase of 300 units sold out within 3 hours, starting at 34 million VND per square meter.
Beyond increasing supply, these new projects have significantly impacted local land prices. Mr. Diep, a local resident, shares, “Ten days ago, a neighboring house measuring 5×20 meters sold for 3 billion VND, or 30 million VND per square meter. Compared to previous years, land values are definitely on the rise.”
The The Felix project by C-Holdings in Thuan An generated significant buzz during a livestream, attracting over 150,000 views and 517 reservations. The project offers more than 1,200 apartments, with expected prices ranging from 34 to 35 million VND per square meter.
According to distributors, the high demand has led to one and two-bedroom units selling out quickly. Currently, only a few three-bedroom units remain, with areas around 85 square meters priced between 3.5 and 3.6 billion VND, or 41 to 42 million VND per square meter.
The area also features several projects along National Highway 13, such as La Pura by Phat Dat Group and Legacy Central by Kim Oanh Group, which are nearing completion. These projects have slightly higher prices due to their proximity to Ho Chi Minh City, ranging from 45 to 56 million VND per square meter, compared to around 40 million VND per square meter in neighboring areas.
Despite this, DKRA reports that investment demand remains high, while the demographic of buyers is increasingly younger (aged 25–34). This trend requires developers to focus on projects with clear legal frameworks, affordable pricing, and well-connected satellite cities.
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