“Wealth Aesthetics”: Prioritizing Emotions and Life Experiences
It seems the more successful people become, the less they talk about their wealth. Instead, they focus more on living comfortably and peacefully each day. The new generation of the affluent seeks not just a luxurious home but a place they long to return to—a space that offers relaxation, balance, and reflects their unique lifestyle. This is the essence of “Wealth Aesthetics”: luxury derived from emotions and subtle details, rather than any form of ostentation.
In major cities like Singapore, Hong Kong, and Tokyo, the choices of the modern ultra-wealthy often revolve around meticulously crafted apartments, self-contained amenities, and impeccable services. Vietnam’s major cities are witnessing a similar shift in the preferences of the elite. According to Knight Frank’s Wealth Report, Vietnam currently has approximately 19,500 millionaires, with an expected 25% increase by 2025. This is accompanied by a growing demand for refined, private, and experience-rich living spaces. Buyers are not just purchasing homes to live in but to indulge in.

Residents can access world-class amenities and services within the complex. Photo: Sun Property.
Located at the busiest intersection in the western part of Hanoi, adjacent to the Line 3 metro station at Hanoi National University, the high-end apartment complex Sun Feliza Suites enjoys unparalleled connectivity in Cau Giay. The project embodies the spirit of “Wealth Aesthetics” by crafting a seamless living experience from the grand lobby to every corner of the apartments.
The lobby, soaring 14 meters high—equivalent to four typical apartment floors—exudes the opulence of a 5-6 star hotel. The space features soft-veined marble, veneer-clad walls, and glass partitions that optimize natural light. Inspired by the craftsmanship of villages along the Red River, the design blends luxury and modernity with the essence of Hanoi’s identity.
Beyond the lobby lies the Feliz Jardin, an 11,000m² garden dubbed the “green heart” of the project. In the bustling “new CBD” of Cau Giay, such a vast and private green space is increasingly rare. This “Garden of Happiness” offers a sanctuary where children play, adults stroll by the lotus pond, and the middle-aged converse under the shade of trees. From their balconies, residents can enjoy the serene garden or the vibrant cityscape—two contrasting yet complementary aspects that define Sun Feliza Suites’ unique character.

Sun Group dedicates over 11,000m² to creating green spaces within Sun Feliza Suites. Photo: Sun Property.
The meticulously planned on-site amenities are designed to rejuvenate residents daily, including a glass-roofed swimming pool, Garden Café, gym, spa, VIP lounge, co-working spaces, and community areas. Details like Double Low-E glass for heat and sound insulation, aluminum louvers for radiation protection, naturally lit corridors, and high-speed elevators enhance the premium living experience for the elite.
“With its prime location, comprehensive amenities, convenient transportation, and an existing community of intellectuals in Cau Giay, Sun Feliza Suites epitomizes a balanced lifestyle. It combines urban convenience with serene tranquility, allowing residents to enjoy a resort-like living experience without leaving the city center,” shared a representative from Sun Property.
The Allure of Large-Sized Apartments
Beyond the emotionally rich living experience, Sun Feliza Suites’ value is bolstered by the Sun Property brand—a member of Sun Group, known for creating iconic projects nationwide. The developer’s mission to “beautify every region” is evident in the project’s meticulous planning, carefully curated landscapes, premium materials, and internationally aligned management.

The corner units at Sun Feliza Suites, with their large sizes and exclusive features, are highly sought after. Photo: Sun Property.
Within the product mix, the 3-4 bedroom units in Towers F2 and F3 are limited editions (Feliza Limited Edition) coveted by the ultra-wealthy. With areas ranging from 120-160 m² and only 2-3 units per floor, these are considered “prime real estate” in the heart of Cau Giay, where land is nearly exhausted. The corner units’ vertical glass facades offer panoramic city views, abundant natural light, and excellent cross-ventilation.
These spacious corner units with smart layouts are ideal for multi-generational families, offering flexible spaces for home offices, study rooms, entertainment areas, and communal living. Here, elders can live harmoniously with their children and grandchildren, fostering the love and values of Asian traditions across generations.

The corner apartments at Sun Feliza Suites offer spacious living for multi-generational families. Photo: Anh Duong
Additionally, the transparent legal framework, direct sales to foreigners without intermediaries, caters to the needs of international experts and expatriates in Western Hanoi. With its central location, unique design, international-standard amenities, diverse unit sizes, and reputable developer, Sun Feliza Suites is a valuable asset. It aligns perfectly with the new wealthy generation’s priorities: emotion, experience, and sustainable investment in a worthy living space.
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