According to the Ministry of Agriculture and Environment, the fruit and vegetable export turnover in October 2025 reached $961 million, a decrease from $1.313 billion in September 2025 but still significantly higher than the same period in October 2024 ($519 million). Overall, in the first 10 months of 2025, Vietnam’s export turnover exceeded $7 billion, marking a 15.1% increase compared to the same period in 2024 and nearly matching the total turnover of 2024 ($7.12 billion).
The primary growth drivers were key fruits such as durian, bananas, mangoes, jackfruit, coconuts, and pomelos. Among these, durian remains the industry’s “star,” leading the export turnover.
By the end of October 2025, durian exports officially surpassed the record $3.2 billion achieved in 2024. Compared to the same period last year, the turnover of this product increased by 12.3%, significantly higher than the $2.85 billion recorded in the first 10 months of 2024.
In the Mekong Delta, the off-season durian prices remain high. Specifically, Thai durian grade A is purchased by wholesalers at $2.70 – $2.75 per kg, while farmgate prices range from $2.10 – $2.35 per kg. Ri6 durian grade A at the farm level is priced between $1.30 – $1.45 per kg.
Durian is one of Vietnam’s key export products.
In terms of export markets, China remains Vietnam’s largest fruit and vegetable importer, accounting for 62.9% of the total turnover.
Besides the traditional market of China, the U.S. emerged as a rapidly growing market in the first 10 months of this year. During this period, the fruit and vegetable export turnover to the U.S. reached $454.5 million, a 58.3% increase compared to the same period last year.
In October alone, exports to the U.S. increased by 46.6% year-on-year, indicating strong demand for tropical fruits such as bananas, mangoes, pineapples, and frozen durian. Currently, the U.S. is Vietnam’s second-largest export market, with a 6.6% share.
Other major markets include South Korea with 3.9%. Among the top 15 export markets, Malaysia recorded the highest growth rate (70.2%), while Thailand saw the sharpest decline (55.6%).
Vietnamese lychees on a shelf in Japan.
Mr. Nguyễn Thanh Bình, Chairman of the Vietnam Fruit and Vegetable Association (VinaFruit), noted that businesses have accelerated the application of high technology and strictly adhered to requirements for traceability, planting area codes, and packaging facilities. This has facilitated the expansion of exports to multiple countries, especially demanding markets like the U.S., Japan, Canada, and Australia.
Meanwhile, Mr. Đặng Phúc Nguyên, Secretary-General of VinaFruit, analyzed that from August onwards, the fruit and vegetable export turnover has consistently remained above $900 million per month, reflecting strong demand from key import markets. The export outlook for the final months of 2025 is also positive, as import demand typically surges during Christmas and the Lunar New Year.
He also stated that the goal of achieving a $10 billion turnover by 2030 is well within reach, and could even be exceeded if Vietnam develops large enough raw material regions to ensure quality for advantageous products like bananas, coconuts, pineapples, passion fruit, and mangoes, aligning with global tropical agricultural consumption trends.
Vietnamese Fruit and Vegetable Exports Stun the Global Market
This year’s fruit and vegetable exports have not only surprised with a resurgence in growth but have also made a strong impression on demanding markets, achieving double-digit growth rates.
Durian Remains a Leading Export Commodity
According to the Vietnam Fruit and Vegetable Association, durian exports have already surpassed last year’s record of $3.2 billion as of the end of October.
Vietnam’s Durian Industry Faces a Major Lesson
Rigorous control over regional plantation codes and packaging facility codes is a prerequisite for the sustainable development of the durian industry.
China Spends Nearly $1 Billion on Vietnamese Specialty in Just One Month
This exceptional Vietnamese product is now exported to over 20 countries and territories worldwide.
Thailand, Vietnam’s Durian Rival, Accelerates in European and U.S. Markets: Exports Triple, While China Remains the Largest ‘Gold Mine’
The exquisite durian from this nation has captivated palates across the globe, with exports reaching over 40 countries worldwide.
