On November 25th, Hoang Anh Gia Lai Joint Stock Company (HAGL, stock code: HAG) hosted a shareholder meeting, sharing insights into their 10-year restructuring journey and future plans.
Bầu Đức’s Coffee Export Vision
During the event, Mr. Doan Nguyen Duc (Bầu Đức), Chairman of HAGL’s Board of Directors, announced that coffee would become a strategic crop, driving the company’s revenue and contributing significantly to the target of VND 5,000 billion in profit by 2028.
According to Bầu Đức, a two-year surge in coffee prices, driven by Chinese consumers shifting from tea to coffee, has tripled its value. HAGL’s land is ideal for coffee cultivation, particularly Arabica, which commands twice the price of Robusta and requires only one-third of the labor needed for bananas.
Bầu Đức engaging with shareholders post-event
HAGL has already planted 2,000 hectares of Arabica coffee and plans to add 1,000 more hectares this year. By the end of 2027, the company aims to cultivate 10,000 hectares of coffee in Vietnam and Laos, with a 70% Arabica and 30% Robusta split.
With global coffee trading hubs in London and New York, HAGL focuses on minimizing production costs to enhance profitability. Unlike other crops, HAGL relies on domestic expertise from the Western Highlands Agriculture and Forestry Science Institute (WASI), recently signing a technical consultancy and 30 million coffee seedling supply agreement.
HAGL positions itself as an agriculture-focused conglomerate, specializing in four key crops: bananas, durian, mulberry, and coffee.
Bầu Đức addressing hundreds of shareholders
HAGL focuses on green coffee bean production, avoiding retail distribution. For fruits, the company prioritizes fresh produce sales, targeting high-value markets like China, South Korea, and Japan.
Strategic Partnership with OCB and OCBS
On the same day, HAGL signed a strategic partnership with Orient Commercial Bank (OCB) and OCBS Securities. Bầu Đức emphasized that after years of challenges, the company is returning to growth, focusing on large-scale green agriculture—a strategy requiring strong financial partners like OCB and OCBS.
“This collaboration will strengthen HAGL’s financial foundation, enabling us to pursue ambitious goals. With OCB’s support, we aim to lead Vietnam’s agriculture sector by 2030 and become a key regional supplier,” Bầu Đức stated.
Strategic Partnership Signed Between OCB, OCBS, and Hoàng Anh Gia Lai
On November 25, 2025, Orient Commercial Joint Stock Bank (HOSE: OCB), OCBS Securities Corporation (OCBS), and Hoang Anh Gia Lai Joint Stock Company (HAGL, HOSE: HAG) officially signed a Strategic Cooperation Agreement. This partnership aims to promote green finance and drive sustainable development.
SHB and Vietnam Chemical Group Sign Strategic Cooperation Agreement
The partnership between SHB and Vinachem marks a significant new chapter in the relationship between these two leading enterprises, while also driving sustainable, modern, and integrated socio-economic development.
Bầu Đức’s IPO Pledge for Subsidiary: 30% Annual Growth, 50% Profit as Dividends
At the investor meeting held on the afternoon of November 25th, Mr. Doan Nguyen Duc (Bầu Đức), Chairman of the Board of Directors of Hoang Anh Gia Lai Joint Stock Company (HAGL, HOSE: HAG), unveiled preliminary details about the IPO plans for its subsidiary, HAGL International Investment Joint Stock Company, accompanied by impressive commitments.
HAGL’s Decade of Transformation: From a $1.5B Debt Peak to a Billion-Dollar Vision
Chairman Doan Nguyen Duc reveals that after overcoming accumulated losses of trillions of VND, HAGL now confidently aims for an annual profit of 2,000 billion VND within reach. The company’s ambition extends further to 5,000 billion, and even 10,000 billion VND per year in the near future. HAGL is determined to become a billion-dollar company.
German Chancellor Seeks Enhanced Multisectoral Cooperation with Vietnam
On the morning of November 23rd, in South Africa, as part of the ongoing G20 Summit activities, Prime Minister Pham Minh Chinh held a meeting with German Chancellor Friedrich Merz.
