At the IR Talk “Unlock” WinMart event, Mr. Phan Nguyễn Trọng Huy, Chief Financial Officer (CFO) of WinCommerce (WCM), revealed that the company’s revenue for 2025 is projected to reach 39 trillion VND, a significant increase of nearly 6 trillion VND compared to the previous year. Daily, approximately 1.5 million customers, equivalent to 1.5% of Vietnam’s population, visit WinCommerce stores.
According to the plan, WCM aims to achieve 4,500 stores by the end of this year, with nearly 750 new stores expected to open. After a two-year period of deliberate slowdown to adapt to market conditions, store growth has rebounded strongly, marking a return to robust expansion following operational adjustments and optimizations.
Since the restructuring in 2021, newly opened stores now account for approximately 40% of the total operating stores and contribute around 30% to the overall operating profit. This marks a significant shift from the previous negative contribution to a positive one.
“We have a successful business model, an efficient financial framework, and profitable new store openings. The focus now is on expanding as quickly as possible,” emphasized Mr. Phan Nguyễn Trọng Huy.
For the following year, WCM’s plans are even more ambitious, with projections to open between 1,200 and 1,500 new stores. “At this pace, by 2026, we anticipate reaching nearly 6,000 stores. While this may seem immense, considering Vietnam’s entire map, the potential for expansion remains vast—we’ve only just begun,” added WCM’s CFO.
Mr. Phan Nguyễn Trọng Huy also highlighted that WCM is the only entity with access to both General Trade (GT) consumer data and large-scale internal data, enabling precise assessments of potential in each region. With over 400,000 sales points nationwide, Masan Consumer’s scale dwarfs WCM’s, which represents just 1% of that figure.
While numbers like 6,000 stores next year or 10,000 stores in the next five years may sound impressive, the market’s potential leaves ample room for growth. “We utilize a model to evaluate and score each location based on GT consumer data and other publicly available demographic information. This ensures we open stores in the right places at the right times, maximizing efficiency. This advantage is currently unique to us,” stated WCM’s CFO.
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