Japanese 7-Seater SUV Slashes Price to Match Compact Car Levels

The 2023 Isuzu mu-X SUV is now available at a dealership clearance sale with a massive discount of hundreds of millions of dong, bringing its lowest price on par with some B-segment cars.

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Discover incredible deals on the 2023 Isuzu mu-X at select Southern dealerships. Sales consultants are offering significant discounts on a limited number of units, with savings of up to 300 million VND.

The most substantial discount of 330 million VND applies to the premium mu-X Premium 4×4 model. Originally priced at 1.25 billion VND, this top-tier variant is now available for approximately 920 million VND.

Meanwhile, the entry-level mu-X B7 MT (manual transmission) enjoys a 150 million VND reduction, bringing its price down to around 760 million VND. The dealership notes that only one unit remains, finished in silver.

At this price point, the mu-X B7 MT competes closely with compact SUVs like the Honda HR-V (750-869 million VND) and Toyota Yaris Cross HEV (765 million VND). Despite being a previous-year model, the discounted Isuzu mu-X presents an attractive option for buyers seeking an affordable 7-seater SUV.

With substantial dealership discounts, the 2023 Isuzu mu-X B7 MT stands as one of the most affordable 7-seater SUVs on the market.

Renowned for its durability, the Isuzu mu-X appeals to practicality-focused buyers and commercial users. The previous-generation model features a 1.9L diesel engine producing 150 hp and 350 Nm of torque, paired with either a manual or 6-speed automatic transmission.

However, its design has not resonated widely with domestic consumers, placing it at a disadvantage against competitors like the Ford Everest, Toyota Fortuner, Mazda CX-8, and Hyundai Santa Fe in the midsize SUV segment.

In the first ten months of 2025, only 219 units of the mu-X have been sold, despite the introduction of a refreshed model with updated styling and features. The vehicle consistently ranks among the lowest-selling models nationwide.