After two decades in Vietnam, Jollibee has won the hearts of consumers through its delicious, localized menu, affordable pricing, positive in-store experiences, and the friendly Bee mascot. These elements set Jollibee apart from other international F&B chains.
Beyond these strengths, Jollibee continuously adapts to evolving consumer habits over the past 20 years, ensuring it meets new demands effectively.
Jollibee Vietnam has diversified its sales channels through strategic partnerships, creating a convenient ecosystem that allows customers to enjoy a “joyful meal” with just a few taps on their phones. This multi-channel strategy targets young adults, busy professionals, and young families, who increasingly prefer online ordering.
ShopeeFood, a leading online food delivery app, joined Jollibee Vietnam at the event.
Emotional Connection: A Consistent Strategy to Engage the Youth
The Jolly Day event, in collaboration with Suntory Pepsico Vietnam’s Mirinda brand, fostered emotional connections with young consumers.
To build lasting brand loyalty among Gen Z and Alpha consumers, Jollibee Vietnam has implemented consistent communication strategies through live events and engaging social media activities. This approach has solidified Jollibee’s leading position in social media discussions, as reported by YouNet Media in Q1/2025.
The Jolly Day event, celebrating Jollibee’s 20-year milestone in Vietnam, attracted over 15,000 attendees.
On November 22nd, The Jolly Day event successfully marked Jollibee’s 20th anniversary in Vietnam.
Featuring top artists like Mỹ Tâm, RHYDER, Hoàng Dũng, Double2T, Xuân Nghi, DJ Mie, Mỹ Mỹ, and rising stars like Hồ Đông Quan and Lê Duy Lân, the event drew over 15,000 attendees. More than just a concert, it became a bridge connecting generations, cementing Jollibee’s role in the joy and memories of Vietnamese consumers.
The event’s appeal, especially among the youth, was amplified by its diverse lineup of artists spanning different ages and music genres. Jollibee opened its doors to everyone, offering free admission to celebrate this meaningful milestone.
Additionally, interactive zones and gift giveaways created a multi-dimensional experience, transforming the event into a community celebration that directly strengthened brand love.
Alongside the impressive lineup, Jollibee Vietnam partnered with Suntory Pepsico Vietnam’s Mirinda, ShopeeFood, and Momo, showcasing strong relationships with key partners. These collaborations amplified the event’s reach, adding to the joy of The Jolly Day.
A representative from Suntory Pepsico Vietnam shared, “Since Jollibee’s early days in Vietnam, we’ve built a long-term, sustainable partnership—not just as business associates, but as trusted allies in growth. Our collaboration goes beyond product supply; it’s about co-creating innovative solutions to meet the evolving market demands. Together, we deliver diverse, high-quality food and beverage options, elevating customer experiences.”
“We believe that with our shared commitment and strong partnership, Suntory Pepsico Vietnam and Jollibee will continue to thrive, supporting each other through significant milestones in Vietnam.”
Jollibee Vietnam aims to expand to 250 stores by 2025, focusing on enhancing customer experiences and strengthening its brand presence. Two decades mark just the beginning of a new chapter, where joy continues to spread far and wide.
Vietnam Leads ASEAN in Consumer Optimism for 2025
Vietnam maintains its position as the regional leader in consumer optimism, according to the 6th edition of the ASEAN Consumer Sentiment Study (ACSS).
“Em Xinh Say App Đỉnh” Propels TPBank Forward: Emotional Branding, Business Breakthroughs
“Em Xinh Say App Đỉnh” transcends the realm of a mere marketing campaign, emerging as a defining moment in TPBank’s 2025 growth trajectory. By empowering young voices to champion the brand, TPBank witnessed a staggering 200% surge in app downloads, coupled with a remarkable 9-month profit of 6.050 trillion VND. This initiative not only drove tangible results but also solidified TPBank’s position as a social media sentiment leader.
ACB Joins ShopeeFood Mega Fest 2025: The Ultimate Extravaganza Featuring Superstar Lineup, Mega Deals, and Electrifying Vibes
On October 18th, Asia Commercial Bank (ACB) will proudly stand as the exclusive banking partner at ShopeeFood Mega Fest – The Ultimate Feast, the most anticipated event of October for the youth. This spectacular celebration promises an irresistible combination of music, idols, culinary delights, and entertainment.
Revitalize Your Sleep: The King of Mattresses’ Strategy to Connect with Future Customers
At 18 years strong, the leading mattress retailer continues its mission to be the trusted sleep partner delivering exceptional rest. With a focus on the future, the brand is strategically engaging Gen Z and Millennials, ensuring its relevance for generations to come.
Green SM Enters the Fray: Can the GrabFood-ShopeeFood Duopoly Withstand the Intensifying Food Delivery Battle?
After years of dominance by GrabFood and ShopeeFood, the unexpected entry of the “green wave” Xanh SM has intensified the already fierce food delivery race.
