The Hat-Trick of Awards
Today, employee engagement goes beyond salaries or brand recognition. Modern workers seek organizations with vision, respect, and long-term career potential. For MSB, three consecutive years on Anphabe’s prestigious ranking speak volumes about their commitment to this ideal.
![]() For 3 consecutive years, MSB has ranked among Vietnam’s Top 100 Best Places to Work (Photo: Organizer)
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Yet, true happiness isn’t measured by awards alone, but by the unbiased feedback of thousands. In 2025, amidst a challenging job market, MSB achieved remarkable results: 96.9% brand awareness, a 65% surge in industry professionals moving from “interested” to “applying,” and a 38% increase in those prioritizing MSB as their top choice.
This success stems from a robust employer branding strategy and targeted talent acquisition programs. MSB has become a career destination, especially for high-caliber professionals seeking growth aligned with the bank’s vision.
Happiness Through Security and Sharing
At MSB, “Happy Workforce” is realized through comprehensive benefits addressing every aspect of life.
MSB implements policies to help employees balance work and life (Photo: MSB)
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A standout feature is the MSB Care health insurance, offering up to 1.5 billion VND per leader and 300 million VND for other roles. This isn’t just financial support—it’s a pledge to safeguard employees’ and their families’ most valuable asset: health.
Beyond material benefits, MSB addresses modern life’s pressures. Flexible work policies allow three late arrivals or early departures monthly (up to 4.5 hours) without pay deductions, enabling employees to manage family commitments, childcare, or self-care, thus maintaining mental balance.
During natural disasters, this empathy extends further. MSB offers remote work or paid leave for affected employees, demonstrating a long-term commitment to their well-being.
Happiness Through Empowerment
At MSB, happiness means clear career paths and tools to reach new heights.
This year, the bank launched 1,187 courses, including 695 e-learning modules for flexible learning. Among these, 638 in-house programs totaling 1,995 hours attracted over 114,000 participants, reflecting a vibrant learning culture.
![]() MSB intensifies internal training, especially in digitalization (Photo: MSB)
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A highlight is the “Leading the Way” program with McKinsey, a 12-month initiative transforming senior leaders’ mindsets across three pillars: Self-Leadership, Team Leadership, and Business Leadership. This bold move aims to cultivate strategic “captains” for the future.
Recognizing technology’s role, MSB has trained over 6,000 employees in Generative AI, alongside specialized courses in Data Analysis, Agile, Scrum, and Design Thinking. Here, every employee gains the skills to lead change, leveraging technology as a career catalyst.
As an MSB leader stated, “Our true strength lies not in size or technology, but in our people’s capabilities. We aim to create an environment where everyone can become their best selves. When our team excels, so do we.”
Services
– 08:00 27/11/2025
Why Gifting on Mid-Autumn Festival Has Become a Talent Retention Strategy?
In today’s modern workplace, a traditional Mid-Autumn Festival mooncake gift box is no longer enough to make an impression on employees. With younger generations expecting more personalization and experiences, this festival has become an opportunity for businesses to showcase their finesse in human resource management.
“Proposed New Regulations on Salary and Civil Servant Recruitment by the Ministry of Home Affairs”
The recruitment, evaluation, and employment of civil servants will be based on the requirements of the job, with the aim of moving away from regulations that tie salary scales to the consideration of promotion and professional ranking.
“AEON Vietnam: Cultivating a Happy Workplace, Nurturing Talent.”
At AEON Vietnam, we pride ourselves on fostering a culture of happiness and fulfillment for our employees. We achieve this by offering abundant growth opportunities, providing a positive work environment, and instilling a sense of confidence in long-term career development. Our employees are our greatest asset, and we firmly believe that their success is our success.











































