MSB: Crafting the Future Through the Power of Happiness

Being recognized in the "Top 100 Best Places to Work in Vietnam" for three consecutive years and earning the "Happy Workforce" certification in 2025 is more than just an accolade—it’s a testament to a human-centric management philosophy. At its core, this achievement reflects a simple yet powerful truth: when employees thrive, the bank soars.

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The Hat-Trick of Awards

Today, employee engagement goes beyond salaries or brand recognition. Modern workers seek organizations with vision, respect, and long-term career potential. For MSB, three consecutive years on Anphabe’s prestigious ranking speak volumes about their commitment to this ideal.

For 3 consecutive years, MSB has ranked among Vietnam’s Top 100 Best Places to Work (Photo: Organizer)

Yet, true happiness isn’t measured by awards alone, but by the unbiased feedback of thousands. In 2025, amidst a challenging job market, MSB achieved remarkable results: 96.9% brand awareness, a 65% surge in industry professionals moving from “interested” to “applying,” and a 38% increase in those prioritizing MSB as their top choice.

This success stems from a robust employer branding strategy and targeted talent acquisition programs. MSB has become a career destination, especially for high-caliber professionals seeking growth aligned with the bank’s vision.

Happiness Through Security and Sharing

At MSB, “Happy Workforce” is realized through comprehensive benefits addressing every aspect of life.

MSB implements policies to help employees balance work and life (Photo: MSB)

A standout feature is the MSB Care health insurance, offering up to 1.5 billion VND per leader and 300 million VND for other roles. This isn’t just financial support—it’s a pledge to safeguard employees’ and their families’ most valuable asset: health.

Beyond material benefits, MSB addresses modern life’s pressures. Flexible work policies allow three late arrivals or early departures monthly (up to 4.5 hours) without pay deductions, enabling employees to manage family commitments, childcare, or self-care, thus maintaining mental balance.

During natural disasters, this empathy extends further. MSB offers remote work or paid leave for affected employees, demonstrating a long-term commitment to their well-being.

Happiness Through Empowerment

At MSB, happiness means clear career paths and tools to reach new heights.

This year, the bank launched 1,187 courses, including 695 e-learning modules for flexible learning. Among these, 638 in-house programs totaling 1,995 hours attracted over 114,000 participants, reflecting a vibrant learning culture.

MSB intensifies internal training, especially in digitalization (Photo: MSB)

A highlight is the “Leading the Way” program with McKinsey, a 12-month initiative transforming senior leaders’ mindsets across three pillars: Self-Leadership, Team Leadership, and Business Leadership. This bold move aims to cultivate strategic “captains” for the future.

Recognizing technology’s role, MSB has trained over 6,000 employees in Generative AI, alongside specialized courses in Data Analysis, Agile, Scrum, and Design Thinking. Here, every employee gains the skills to lead change, leveraging technology as a career catalyst.

As an MSB leader stated, “Our true strength lies not in size or technology, but in our people’s capabilities. We aim to create an environment where everyone can become their best selves. When our team excels, so do we.”

Services

Kim Ngân

– 08:00 27/11/2025

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