World Tea Connect: A Cup of Tea Opens Conversations – A Cultural Bridge for High-Level Dialogue
As an upgraded version of CEO 100 – TEA CONNECT (launched in 2023), CEO 500 – TEA CONNECT not only expands in scale but also elevates its status to a global “roundtable dialogue” among Government, Business, and International Experts. Vietnamese tea culture serves as a soft catalyst in diplomacy, fostering deep connections from the very beginning.
The art of “Vietnamese Tea – Essence of the Land, Sky, and Soul” creates an atmosphere steeped in Vietnamese identity: solemn yet gentle, traditional yet modern.
International Tea Ceremony
In this symbolic space, the tea-serving ritual performed by Vietnamese tea masters opens the dialogue among over 500 leaders, CEOs, and international experts. Here, delegates have the opportunity to interact, exchange perspectives, and experience the essence of Vietnamese tea at corporate exhibition areas.
Performance “Vietnamese Tea – Essence of the Land, Sky, and Soul” by Doidep Brand welcoming distinguished guests
Deputy Prime Minister Bui Thanh Son and Ho Chi Minh City leaders serve tea to distinguished guests
World Tea Connect: A Ritual to Begin Connections – When Culture Meets National Development Vision
Amidst the ambiance of Vietnamese tea, conversations about digital transformation, green transition, international financial centers, innovation ecosystems, AI workforce, and strategic infrastructure development become more open and sincere.
The 95-minute dialogue session of CEO 500 – TEA CONNECT, chaired by the Prime Minister and city leaders, gathered over 20 presentations from leading corporations such as Sunwah Innovations, Qualcomm, Siemens, Amazon, and prominent Vietnamese enterprises like Nam A Commercial Joint Stock Bank.
Each session began with the serene moment of tea, where leaders and businesses easily found common ground for conversation. Here, expectations and solutions were connected, shaping the path for Ho Chi Minh City to become a global metropolis in the digital era.
International delegates enjoying tea
World Tea Connect: An Event Shaping the Future – When a Small Cup of Tea Opens Doors to Advanced Technology and Future Creation
The event witnessed numerous significant memorandums of understanding between key agencies and global corporations. All agreed: Ho Chi Minh City is the destination for new-generation technology, industry, and infrastructure, suitable for establishing R&D centers, testing new models, and expanding global supply chains.
These handshakes not only hold economic value but also embody the spirit of TEA CONNECT: Strong Connections – Sustainable Cooperation – Long-term Development.
The Rise of Vietnamese Tea on the Global Diplomatic Map
From the solemn tea-serving ritual to strategic dialogue moments, Vietnamese tea has become a borderless language, quiet yet powerful.
The rise of tea diplomacy at World Tea Connect is not just the elevation of a cultural ritual. It is also the image of Vietnam stepping into the world with its identity, intelligence, and spirit of harmony.
A cup of tea opens conversations
A ritual to begin connections
An event shaping the future
Vietnamese tea, from quiet hillsides, has now become a symbol of new-era economic diplomacy, accompanying the aspiration to build a sustainable, civilized Vietnam deeply integrated with the world.
TOWARDS WORLD T.E.A FEST 2025 – A JOURNEY OF PEACE, COOPERATION, FRIENDSHIP, AND SUSTAINABLE DEVELOPMENT
The success of Tea Connect continues to affirm the role of Vietnamese tea in economic diplomacy and international exchange. Following this milestone, World T.E.A Fest 2025 will take place in Lam Dong from November 11 to December 7, 2025, with main activities from December 5 to 7, 2025.
Tea-serving performance “Dance of the Pure Heart” by Doidep Brand
The festival is introduced as a global cultural and creative event, featuring many highlights:
Tea Summit – a strategic discussion forum among tea nations.
Tea Expo – a trade exhibition with the participation of domestic and international businesses.
Tea Carnival – a vibrant street festival rich in cultural colors.
Tea Connect – Tea Diplomacy, telling the proud story of Vietnam through the language of tea.
World Tea Fest 2025 not only promotes the Vietnamese tea brand but also serves as a journey to connect the community, spreading the spirit of unity, self-reliance, and love of the Vietnamese people. Through exchange activities, volunteering, development cooperation, and regional cultural promotion programs, the event conveys the message of joining hands to overcome challenges and achieve sustainable development.
The festival aims to set impressive records, including a group performance by 1,111 tea farmers, showcasing the beauty of Vietnamese culture and the resilience of the Vietnamese people.
World T.E.A Fest 2025 promises to become a new symbol of Vietnamese pride, spreading noble values: culture, self-reliance, creativity, and connection for the country’s future and global peace, cooperation, and development.
