Bridging the Supply-Demand Gap: Why Affordable Housing is Becoming a Critical Need
According to Knight Frank Vietnam, in Q3/2025, the former Ho Chi Minh City area had 4,400 primary apartments, with 57% in the luxury segment priced between 110–250 million VND/m², primarily in the Eastern region. The average primary price reached nearly 96 million VND/m², an 8.8% increase year-on-year. (Source)
Unlike the rapid development in the East, the Western region of Ho Chi Minh City is marked by the presence of major players like Vingroup, Ecopark, Thang Loi Group, Nam Long, and MIK. However, affordable housing remains scarce, with apartment prices ranging from 50–60 million VND/m² and townhouses from 5–10 billion VND. The supply gap is increasingly evident as real demand continues to grow.
The Win City positions itself as a premium apartment project with affordable pricing, catering to the majority of homebuyers and investors.
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Recognizing the demand for affordable housing, Thang Loi Group has developed The Win City, a premium yet affordable apartment project. Located at the gateway to Western Saigon, it sits at the heart of the Southern industrial hub, surrounded by 39 industrial zones spanning over 12,000 hectares and employing nearly 220,000 workers.
The Win City spans 13.1 hectares, featuring 18 apartment blocks with nearly 6,000 units. With only 29.82% of the land dedicated to construction, the project boasts 100 amenities designed under the One Stop Living Hub concept. Highlights include the Win Mark commercial complex, Win Edu bilingual school, Win Mec international clinic, swimming pools, parks, and multi-purpose sports facilities, offering residents a unique living experience.
As the largest urban development in Western Saigon, The Win City is a key project in Tay Ninh Province, with a total investment of 10 trillion VND (approximately 350 million USD). It is expected to contribute an average of 1% to Tay Ninh’s GRDP.
The Power of the Joint Venture: An Cuong – Central – Thang Loi Group
Central, a top-10 private construction firm in Vietnam as of 2025, serves as the backbone of The Win City. They ensure international-standard construction quality, timely progress, and cost optimization.
An Cuong, a leading Vietnamese furniture brand and part of the Top 40 Saigon Times CSR 2025, elevates the aesthetic standards of affordable apartments. Their involvement guarantees material consistency, durability, and functionality, creating modern and sustainable living spaces.
The synergy between Central and An Cuong not only complements their core strengths but also creates a unique advantage as both participate as developers. This results in a closed-value chain—from construction to completion and operation—while leveraging existing land resources to optimize technology and costs, setting The Win City apart in Western Saigon.
The three partners collaborate seamlessly, forming a closed-value chain from project development to construction, interior finishing, and operation. This ensures The Win City offers accessible pricing while maintaining the quality and standards of premium projects.
The Win City features partnerships with leading brands such as An Cuong, Central, CBRE, and major banks.
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Mr. Le Duc Nghia, Chairman of An Cuong Wood and Board Member of Thang Loi Group, emphasizes their commitment to quality: “We stake our reputation on The Win City. The interior quality here matches what we deliver in luxury projects across the market.”
Mr. Tran Quang Tuan, Chairman of Central Construction and Board Member of Thang Loi Homes, adds: “As a top contractor in Vietnam, Central commits to applying premium project standards to The Win City. We optimize solutions to ensure quality, timeliness, safety, and the realization of ‘premium apartments at affordable prices,’ aligning with the government’s vision.”
Beyond superior quality, The Win City offers flexible payment terms, starting at just 30.5 million VND/m², with a down payment of 150 million VND and monthly installments as low as 8 million VND. Buyers also benefit from interest support and a 36-month grace period on principal payments from 8 banks, easing financial pressure for young buyers and workers.
The project further benefits from key infrastructure developments such as Ring Road 3, the extended Vo Van Kiet Avenue, Ring Road 4, and the Ben Luc – Long Thanh Expressway, reducing travel time to Ho Chi Minh City and the Mekong Delta region.
The Win City – Premium quality apartments at affordable prices in Western Saigon.
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With its timely strategy and product alignment, The Win City is setting a benchmark for sustainable housing development in the Western region and Ho Chi Minh City at large.
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– 06:00 26/11/2025
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