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The announcement comes as authorities expand their investigation into a smuggling case linked to the cosmetic business operations of companies within the Mailisa Ecosystem, led by Phan Thi Mai and Hoang Kim Khanh.
Specifically, on November 21, the Police Investigation Agency for Corruption, Economic, and Smuggling Crimes (Ministry of Public Security) initiated a case for “Smuggling” at MK Skincare Production, Trading, Service, Import-Export Company Limited and related entities. On the same day, investigators charged and detained Phan Thi Mai, Director of Mailisa Beauty Salon, her husband Hoang Kim Khanh, and six others on charges of “Smuggling.”
The group is accused of collaborating with Chinese individuals to create fake contracts and alter product origins from Guangzhou to Hong Kong to obtain CFS certificates. This allowed them to import counterfeit goods into Vietnam, falsely advertising them as Hong Kong-made products to cater to consumers’ preference for foreign goods. It is estimated that just three out of over 100 flagship products generated profits of thousands of billions of VND for the Mailisa system.
On November 25, the Drug Administration of Vietnam (Ministry of Health) issued a decision to revoke 80 cosmetic product registration numbers, suspend the circulation, and recall 162 products from MK Skincare due to violations in product documentation. All batches still within their expiration dates will be recalled nationwide.
Drug Administration Orders Nationwide Recall of 162 Mailisa Cosmetics
Mailisa Beauty Salon Owner Arrested: Can Doctor Magic Cosmetic Buyers Get Refunds?
The Truth Behind Affordable Luxury Cosmetics and the Rise to Wealth of Mailisa’s Owners
Director of Mailisa Beauty Salon Indicted
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According to the website, the Mailisa Beauty Salon system was founded by Phan Thi Mai in 1998 and grew into a renowned enterprise with 27 years of operation. After marrying Hoang Kim Khanh, the couple expanded the system together. The period from 2018 to 2020 marked its peak, with 17 branches nationwide and over 2,000 employees, nurses, and specialized doctors. |
– 21:28 27/11/2025
Mailisa Cosmetics Recall: ‘I Spent Over $750 on a Full Set—Now Who Do I Turn to for a Refund?’
Following the arrest and prosecution of Ms. Phan Thi Mai, owner of the Mailisa beauty system, by the Ministry of Public Security on charges of “smuggling,” the cosmetics market was further shaken when the Ministry of Health issued a decision to suspend the circulation and recall numerous Mailisa/MK Skincare products nationwide. This decision has left many customers who purchased and used Mailisa products questioning: Who will be responsible for compensation?
Unveiling the Billion-Dollar Black Market: Mailisa’s Illegal Cosmetics Smuggling Ring from China Exposed
Mailisa, also known as Phan Thị Mai, and her husband, Hoàng Kim Khánh, have built a lucrative business by sourcing inexpensive cosmetics from China and smuggling them into Vietnam, generating profits in the billions of dong.
Mailisa Headquarters in Ho Chi Minh City Shuts Down Following CEO’s Indictment
On the morning of November 22nd, our reporter observed that Mailisa Beauty Clinic, located at 86-88-91 Huynh Van Banh Street, Cau Kieu Ward, Ho Chi Minh City, had temporarily ceased operations. This followed the arrest and prosecution of Ms. Phan Thi Mai, Director of Mailisa Beauty Clinic Co., Ltd., by the Ministry of Public Security’s Investigation Agency on charges of “smuggling.”
Exposing Mailisa Couple’s Billion-Dollar Scheme: Cheap Chinese Cosmetics Repackaged as Premium Foreign Products
Authorities have preliminarily determined that the couple, Mr. and Mrs. Phan Thi Mai, colluded with Chinese nationals to forge contracts and alter the origin of cosmetics (from Guangzhou, China to Hong Kong) to obtain CFS certification in Hong Kong, subsequently smuggling the products into Vietnam.
Mailisa Beauty Clinic Director Faces Criminal Charges
On November 21, 2025, the Investigation Police Agency for Corruption, Economic, and Smuggling Crimes initiated legal proceedings in the “Smuggling” case, involving MK Skincare Company and related entities and localities. Concurrently, they pressed charges and ordered the arrest and detention of Phan Thị Mai, Director of Mailisa Beauty Salon LLC, along with seven other individuals implicated in the crime of “Smuggling.”
