MSB: Crafting the Future Through the Power of Happiness

The Hat-Trick of Awards

Today, employee engagement goes beyond just salary or brand reputation. Modern workers seek organizations with a clear vision, respect, and long-term career prospects. For MSB, maintaining its position in Anphabe’s prestigious rankings for three consecutive years is a testament to this trust.

However, true happiness isn’t measured by awards but by the candid feedback of thousands of industry professionals. In 2025, amidst a challenging job market, MSB achieved remarkable results, reflecting its organizational appeal. Notably, brand awareness reached 96.9%, with a 65% surge in industry professionals transitioning from “interested” to “applying,” and a 38% increase in those prioritizing MSB as their top choice.

These achievements stem from a robust employer branding strategy and tailored talent acquisition programs. MSB has become an ideal career destination, especially for high-caliber professionals who see their future aligned with the bank’s growth.

Happiness Through Security and Sharing

At MSB, “Happy Workforce” is realized through comprehensive benefits designed to support employees in every aspect of life.

MSB implements policies to help employees balance work and life (Photo: MSB)

A key factor in employee peace of mind is MSB’s exceptional health protection. The MSB Care health insurance package offers up to 1.5 billion VND per person for leadership and an average of 300 million VND for other positions. This isn’t just financial support—it’s a commitment to safeguarding employees’ most valuable asset: their health and that of their families.

Beyond material benefits, MSB’s humanity shines through its understanding of modern life’s pressures. Flexible work policies allow employees three instances of late arrival or early departure monthly (up to 4.5 hours) without salary deductions, enabling them to manage family commitments, childcare, or self-care, thus maintaining mental balance.

During natural disasters or floods, MSB’s flexible work arrangements allow remote work or temporary leave for affected employees, with full salary payment. This isn’t just timely care—it’s a long-term commitment to protecting employees through all challenges.

Happiness in Empowerment and Growth

For MSB, employee happiness means clear career progression and equipping them to reach new heights.

Since the year’s start, the bank has conducted 1,187 training sessions, including 695 E-Learning courses for flexible learning. Among these, 638 in-house programs totaling 1,995 hours attracted over 114,000 participants, showcasing a vibrant learning culture.

MSB intensifies in-house training, especially in digitalization (Photo: MSB)

A highlight of MSB’s training strategy is its global vision and forward-thinking approach. Partnering with McKinsey, the bank launched the 12-month “Leading the Way” program, transforming senior leadership thinking across three pillars: Self-Leadership, Team Leadership, and Business Leadership. This bold initiative aims to cultivate a new generation of strategic leaders.

Recognizing technology’s role in banking’s future, MSB has introduced foundational Generative AI training to over 6,000 employees, alongside specialized courses in Data Analysis, Agile, Scrum, and Design Thinking. At MSB, every employee, regardless of role, gains the skills to not just adapt to change but to lead it, leveraging technology as a career catalyst.

Reflecting on MSB’s people strategy, a bank leader emphasized:
“MSB’s true strength lies not in scale or technology, but in its people. We aim for an environment where everyone can become their best self. With a strong team, the bank can conquer any goal.”