The Emerald 68 Achieves Over 95% Sales Success with DKRA Realty

This is an impressive achievement, especially considering the explosive supply and high competition in the former Binh Duong market. It highlights the project’s exceptional appeal and the distribution unit’s execution capabilities.

Demonstrating Internal Strength Through Effective Distribution Strategies

The Emerald 68, one of the leading luxury apartment projects in terms of quality and price in the Northeast of Ho Chi Minh City, quickly became a market focal point thanks to its effective marketing strategy and the professional distribution capabilities of DKRA Realty, a brand under DKRA Group. To date, over 95% of The Emerald 68 units have been sold, with the remaining units being actively marketed to potential buyers.

DKRA Realty brings The Emerald 68 closer to customers through effective marketing and sales strategies. (Photo: Quoc Dung)

Upon taking over the project, DKRA Realty immediately conducted a comprehensive product and market study, collaborating closely with the developer to establish synchronized marketing activities and sales policies to optimize implementation effectiveness. Simultaneously, they consistently organized explosive livestream events and professional weekend mini-events, providing in-depth product information to customers. Notably, at sales events, the Marketing & Distribution General Agent awarded valuable prizes such as natural diamonds, Vespa Sprint scooters, Honda Vision motorcycles, and 9999 gold, reinforcing the developer’s reputation and building customer trust in the project.

A customer at The Emerald 68 won a 4.5-carat natural diamond at the sales event on September 28, 2025. (Photo: Quoc Dung)

DKRA Realty also collaborated closely with the developer, Le Phong Group, and the main contractor, Coteccons, to organize project site tours, allowing customers to directly verify the construction quality and progress of The Emerald 68.

DKRA Realty regularly organizes appreciation programs for consultants with numerous valuable rewards. (Photo: Quoc Dung)

Additionally, the company focuses on developing a professional sales team, comprising over 50 distribution agents and more than 1,000 experienced consultants. They regularly conduct training sessions and provide systematic education. DKRA Realty consistently motivates and recognizes efforts through appreciation programs, offering rewards such as trips to Singapore for the “Learn to Lead” program, Vespa Sprint scooters, Honda Vision motorcycles, iPhone 16 Pro Max, and Accor Plus cards.

Reflecting on the journey with the team, Mr. Tran Hieu, Vice Chairman of DKRA Group’s Board of Directors, shared: “The Emerald 68 is a luxury apartment project in the former Binh Duong area, with prices among the market leaders. Therefore, the marketing and sales challenges are significant. The key is to help customers see the asset’s value, quality of life, and growth potential, ensuring they align with their investment.”

Thus, DKRA Realty launched a comprehensive campaign: in-depth market research, building a solid marketing and sales strategy, professional sales organization, and dedicated customer care. This approach gradually brought The Emerald 68 to the right, high-caliber customers.

The Emerald 68 Builds Trust Through Real Value

Located on National Highway 13, just 11.5 km from the city center, The Emerald 68 boasts three road frontages and three views of the Saigon River. This prime location is irreplaceable, even with future market additions. The expansion of National Highway 13 to 60 meters, with a total investment of nearly 1.4 trillion VND and expected completion by 2028, will reduce travel time from Binh Hoa and Lai Thieu wards to the city center to just 15 minutes.

More than just a structure, The Emerald 68 sets a new living standard, constructed by Coteccons, the company behind iconic projects like Landmark 81 and Ecopark Sky Forest. Every detail, from the overall design to individual elements, is meticulously calculated by Coteccons, employing modern construction solutions to create a perfect living space for residents.

The advantageous location on National Highway 13, the nearby Metro Line 2, rapid construction progress, and flexible sales policies are key factors in customers’ trust in The Emerald 68. (Photo: Quoc Dung)

The project’s innovative designs make a strong market impression. It features three interconnected basements with a total area of over 15,000 m², 1.6 times the standard for luxury segments. A compact system of 40 amenities is strategically placed on the ground floor, 3rd floor, 20th floor, and rooftop, offering diverse and seamless living experiences.

Privacy and experience are optimized with an 11:6 ratio—11 units per floor with 6 elevators, three times the standard, reducing wait times. Notably, 100% of the Mega Tower units have balconies, with some featuring 5-meter-long protruding balconies, tripling the view compared to flat balconies, creating a unique living space.

By late November 2025, Coteccons had completed 38 out of 39 floors, preparing for topping out, surpassing the schedule by 60 days. Despite the limited remaining inventory, DKRA Realty offers an attractive sales policy: own a luxury apartment with monthly payments starting from 10 million VND, 6.8% down payment for contract signing, 20% payment until land ownership certificate receipt, 80% bank loan over 30 years, 4-year interest support, and up to 15% cashback. This is the golden opportunity for buyers to secure a unit before the door of opportunity closes and future value appreciation becomes a reality.