According to information from The Gioi Di Dong (MWG) on the morning of November 28, Bach Hoa Xanh officially expanded its market to the Northern region with the simultaneous opening of 20 stores in Ninh Binh province. This marks the first locality in the North to host Bach Hoa Xanh’s supermarket system after nearly a decade of operation in the Southern and, more recently, Central regions.
Ninh Binh was chosen as the first location for Bach Hoa Xanh’s Northern expansion due to its strategic position connecting the two regions and the ability to leverage existing operational infrastructure from the Central region. Establishing stores in this province allows the company to maintain a continuous supply and preservation process for its goods.
“We selected Ninh Binh because it serves as a strategic gateway—close enough to optimize operational resources from the Central region, yet distinct enough to help Bach Hoa Xanh gain deeper insights into Northern shopping behaviors,” a Bach Hoa Xanh representative stated.
According to the representative, Ninh Binh will serve as a “critical strategic stepping stone” in the expansion plan for the Northern provinces.
“We aim to provide Northern customers with a familiar shopping space, offering a full range of fresh produce and essential items, with a commitment to ‘quality as a lifeline,'” the representative added.
In this new rollout, Bach Hoa Xanh will maintain its phased implementation approach, prioritizing the quality of operations at each store. The new stores will range in size from 150 to 200 square meters, located in residential areas or convenient traffic hubs. The product range includes fresh produce, vegetables, meat, eggs, essential household items, and groceries.
All staff are local workers trained according to the system’s unified standards. Moving forward, the group plans to expand to neighboring localities based on the operational capacity of each area.
List of 20 Bach Hoa Xanh Stores Opened in Ninh Binh Province on November 28, 2025:
1. Bach Hoa Xanh Binh Minh – Hamlet 9, Con Thoi Commune, Kim Son District, Ninh Binh Province (now Binh Minh Commune, Ninh Binh Province)
2. Bach Hoa Xanh Kim My – Hamlet 3, Kim My Commune, Kim Son District, Ninh Binh Province (Binh Minh Commune, Ninh Binh Province)
3. Bach Hoa Xanh Cho Ve – Land plot No. 106, map sheet No. 13, address: Tan Phu Village, Khanh Phu Commune, Yen Khanh District, Ninh Binh Province (Phu Tan Residential Area, Dong Hoa Lu Ward, Ninh Binh Province)
4. Bach Hoa Xanh Cho Na – Village 10, Gia Lam, Nho Quan, Ninh Binh (now Gia Lam Commune, Ninh Binh Province) – Near Gia Lam Commune People’s Committee
5. Bach Hoa Xanh Cho Sa – DT 477 Road, Gia Vien Commune, Ninh Binh Province – Opposite Me Market
6. Bach Hoa Xanh Hai Thuong Lan Ong – Land plots No. 21 and 22, Hai Thuong Lan Ong Road, Dong Sau Area, Phu Son 1 and Phu Son 2 Villages, Ninh Tien Commune, Hoa Lu City, Ninh Binh Province
7. Bach Hoa Xanh 146 Xuan Thanh – 146 Xuan Thanh Road, Tan Trung Street, Hoa Lu Ward, Ninh Binh Province
8. Bach Hoa Xanh Hoa Lu (Ninh My Market) – Tan My Street, Hoa Lu Ward, Ninh Binh Province
9. Bach Hoa Xanh Truong Dinh – Nam Son Street, Hoa Lu Ward, Ninh Binh Province
10. Bach Hoa Xanh Kim Dong – Land plots No. 38 and 39, Kim Dong Commune, Ninh Binh Province – Near Luu Cham Gas Station
11. Bach Hoa Xanh Quy Hau – Land plot No. 133, map sheet PL10, Kim Son Commune, Ninh Binh Province – Near Quy Hau Market
12. Bach Hoa Xanh Bac Son – Bac Son Street, Nho Quan Commune, Ninh Binh Province – Near Nho Quan Market
13. Bach Hoa Xanh Luu Phuong – Hamlet 8 Luu Phuong, Phat Diem Commune, Ninh Binh Province – Near Luu Phuong Bridge
14. Bach Hoa Xanh Dong Giao – Land plots No. 139, 76, 182, map sheet No. 37, Dong Giao Road, Group 9, Tam Diep Ward, Ninh Binh Province – Opposite Tam Diep Park near Nguyen Hue Intersection
15. Bach Hoa Xanh Tran Phu – Land plot No. 65, map sheet No. 31, established in 2000, Tran Phu Road, Tam Diep Ward, Ninh Binh Province – Beginning of Suoi Ngam Road
16. Bach Hoa Xanh Nui Vang – Land plot No. 183, map sheet No. 18, Nui Vang Road, Group 15, Trung Son Ward, Ninh Binh Province – Next to Dien May Xanh Tam Diep
17. Bach Hoa Xanh Cho Ninh – Land plot No. 1084, map sheet No. 08, Village 4, Yen Khanh Commune, Ninh Binh Province – Near Savani Yen Khanh
18. Bach Hoa Xanh Ngoc Lam – Land plot No. 869, map sheet No. 2, Ngoc Lam Village, Yen Mac Commune, Ninh Binh Province – Near Ngoc Lam Market
19. Bach Hoa Xanh Yen Mo (Cho Ngo) – Land plot No. 17, map sheet No. 09, address: Yen Thinh Town, Yen Mo Commune, Ninh Binh Province – Near Ngo Market
20. Bach Hoa Xanh Yen Thang – Land plot No. 4032, map sheet No. PL 16, Cho Ben Residential Area, Yen Thang Ward, Ninh Binh Province – Near Yen Mo A High School
In the first nine months of 2025, Bach Hoa Xanh recorded revenue of VND 34.4 trillion, a 14% increase compared to the same period last year. In Q3 2025 alone, revenue reached VND 11.8 trillion, up 9% from Q3 2024. This segment contributed 30.3% to MWG’s total revenue. Online sales in the first nine months amounted to VND 1.7 trillion.
As of the end of Q3 2025, Bach Hoa Xanh operated 2,290 stores. Revenue from existing stores increased by 2% year-on-year.
In the first nine months, the company opened 520 new stores, with over 50% located in the Central region. Stores opened in 2025 recorded positive operating profits after deducting all direct operating and logistics costs, with more than 70% achieving positive earnings before interest and taxes (EBIT).
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