Attended by over 100 esteemed real estate partners and leading agencies, the event marked a significant acceleration for Alluvia City, the pioneering eco-city on the Red River, and a symbol of Vietnam’s energy-focused real estate sector.
Launching the First Premium Apartment Collection at Alluvia City – Vietnam’s Iconic Energy Real Estate Hub
The event was graced by representatives from developer Xuan Cau Holdings, strategic partner Sunshine Group, exclusive distributor NOBLEX Technology and Finance Corporation, and Vietcombank as the financial sponsor, alongside leaders from over 100 top market agencies.
In his opening remarks, Mr. Chu Le Trung, Director of Sales & Marketing at Xuan Cau Holdings, emphasized the long-term vision behind Alluvia City—a pioneering eco-city on the Red River where each project is more than just real estate; it’s a “commitment to value” for the community. Guided by a philosophy of sustainable development, Alumi, as the first high-rise collection, is poised to become a strategic touchpoint, connecting residents to a vibrant, energy-rich lifestyle and unique mineral therapy experiences unique to Alluvia City.
Mr. Chu Le Trung, Director of Sales & Marketing at Xuan Cau Holdings, addressing the event.
Highlighting the capabilities of the collaborating partners, Mr. Chu Le Trung expressed confidence that Xuan Cau Holdings’ vision, combined with Sunshine Group’s advanced fintech ecosystem, NOBLEX’s expertise, and a robust agency network, will drive unprecedented sales momentum for Alluvia City and Alumi.
From a market perspective, Ms. Duong Thi Thu Hien, Deputy CEO of NOBLEX, noted that Alumi is more than just a residence—it’s a sustainable asset and a lifestyle of balance, blending nature, luxury amenities, and unique mineral therapy. NOBLEX is committed to partnering with agencies to connect Alumi with discerning customers seeking a rare wellness lifestyle.
Ms. Duong Thi Thu Hien, Deputy CEO of NOBLEX, sharing insights at the event.
Beyond strategic discussions, the event heated up with an intensive training session. Experts from the developer and NOBLEX unpacked Alumi’s competitive advantages—from planning and design to amenities and sales policies. The hours-long engagement and enthusiasm underscored the agency network’s thorough preparation and determination to dominate sales from the initial launches.
The event dedicated significant time to in-depth training, ensuring agencies master Alumi’s advantages and sales strategies.
A Compound Resort Complex on the Red River’s Unique Mineral Belt
Spanning 7 towers of 39 floors, over 4,800 premium apartments, and 600,000 m² of construction, Alumi boasts unparalleled connectivity—closer to Hanoi’s center than 85% of the city, adjacent to Ring Road 3.5, and directly linked to the upcoming Ngoc Hoi Bridge. The Old Quarter is just 25 minutes away, and the inner city within Ring Road 2 is a mere 15-minute drive.
Alumi features 7 towers of 39 floors with over 4,800 apartments, a Compound Resort complex on the Red River’s unique mineral belt.
Residents enjoy exclusive 5-star mineral therapy at Alluvia Onsen Center, sourced from 400 meters deep. This pristine water, heated by geothermal energy and enriched with minerals over millions of years, offers a daily wellness retreat. It embodies the global “wellness living” trend, rejuvenating both body and mind.
Alluvia City harnesses rare, million-year-old mineral waters to create a unique therapeutic experience on the Red River.
Additionally, Alumi offers a wealth of amenities: a 3-story commercial podium, a wellness center with pools, gyms, yoga studios, and lounges; the Sky Ring bridge for elevated strolls; and hundreds of Alluvia City perks, from schools and malls to riverside cafes and year-round mineral therapy. With rumored pricing starting at just 6x million VND/m² and 5-star imported interiors, Alumi is an ideal choice for both living and sustainable investment in Hanoi’s thriving eastern corridor.
Vinhomes Green Paradise: Đông Tây Land Joins Forces with 36 Premier Distribution Partners
On October 14, 2025, Dong Tay Land Joint Stock Company hosted a prestigious signing ceremony at the Sheraton Saigon in Ho Chi Minh City to mark the distribution partnership for the Vinhomes Green Paradise Can Gio project. The event was graced by the presence of 36 esteemed partner agencies.












































