On the morning of December 2nd, Fortune unveiled its inaugural list of the Top 100 Best Companies to Work for in Southeast Asia, with PNJ being the only Vietnamese jewelry and lifestyle retailer to make the cut. This recognition not only highlights PNJ‘s efforts in fostering a happy workplace but also underscores its commitment to building a people-centric corporate culture.
Fortune honors PNJ as one of the best companies to work for in Southeast Asia 2025. Photo: Gia Thịnh
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Comprehensive HR Strategy
The Fortune 100 Best Companies to Work for Southeast Asia 2025 list, compiled by Fortune and Great Place To Work®, a global authority on workplace culture, stands out for its rigorous evaluation process. Unlike other awards, Fortune places significant emphasis on direct employee feedback through surveys, coupled with an in-depth assessment of corporate culture and HR strategies.
According to Fortune, the list serves three critical purposes: recognizing outstanding HR strategies in the region, promoting positive corporate cultures, and inspiring other businesses to create sustainable work environments.
 PNJ continuously refreshes and revitalizes its workforce daily. Photo: Gia Thịnh
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After undergoing a stringent evaluation process, PNJ‘s inclusion in the list confirms the company’s success in building trust and strong engagement among its employees, reflecting its impactful HR policies and initiatives.
In today’s fiercely competitive job market, attracting and retaining top talent requires more than just attractive benefits—it demands the creation of an exceptional work environment.
“The company continually innovates its HR strategy through groundbreaking recruitment and talent development initiatives, clear and transparent career progression policies, and an empowering environment that maximizes individual potential. This foundation is key to our sustainable growth,” stated a PNJ representative.
PNJ celebrates the beauty of people and life. Photo: Gia Thịnh
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In 2025, PNJ introduced several platforms to elevate its workforce. From the Creative Station, a hub for fostering creativity and continuous learning, to Townhall meetings that encourage open dialogue between leadership and employees, the company has established effective multi-dimensional communication channels.
Additionally, the Pitstop program and Cultural Day events play a pivotal role in preserving the company’s identity and fostering team unity. PNJ also invests heavily in inspirational programs like The Retail Talk, Campus Connection, and the “PNJer The Series” stories, igniting an entrepreneurial spirit within every PNJ employee.
Multiple Generations, One Vision
With over 37 years of celebrating human beauty and life, PNJ has made significant strides in its human resource ecosystem, creating vast opportunities for growth.
From its early days with a pioneering team, PNJ has grown alongside Ho Chi Minh City’s economic development. Now, the company is entering a new era of international expansion, led by a young, talented management team and a tech-savvy, creative workforce.
PNJ launches Mancode by PNJ, a men’s jewelry brand. Photo: Gia Thịnh
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This generational diversity is a unique strength for PNJ. The pioneering generation brings extensive experience, market insights, and core values honed over time. Meanwhile, the younger generation contributes fresh perspectives, rapid adaptation to digital technology, and innovative ideas. This synergy, united by a shared vision, enables PNJ to continually reinvent itself with new “DNA” and diverse skill sets, sharpening its competitive edge.
As a result, in the first nine months of 2025, PNJ reported net revenue of 25,353 billion VND and post-tax profit of 1,610 billion VND. Gross profit margin increased to 20.8%, up from 16.7% in the same period in 2024.
In June 2025, PNJ was consecutively listed in the Fortune 500 Southeast Asia based on revenue and sustainable growth. Recently, the company also ranked among the Top 10 Strongest Vietnamese Brands in 2025, with a brand value of 523 million USD, a nearly 9% increase from the previous year, according to Brand Finance. PNJ now boasts a high-quality workforce of nearly 9,000 employees and operates 429 stores across 31 provinces and cities (post-merger).
Services
– 06:00 02/12/2025
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