Revitalizing Vietnam’s Traditional Markets: Ministry of Industry and Trade Explores Transformation Model for 7,000 Local Marketplaces

The Ministry of Industry and Trade is exploring a transformative model to convert nearly 7,000 traditional markets into modern convenience stores and shopping centers.

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Mr. Tran Huu Linh, Director of the Domestic Market Management and Development Department (Ministry of Industry and Trade), shared this information at the grand opening of the GO! Thang Long Shopping Center by Central Retail Vietnam Group on December 1, 2025.

Mr. Tran Huu Linh, Director of the Domestic Market Management and Development Department (Ministry of Industry and Trade)

During the event, the Director emphasized that modern retail infrastructure is a strategic pillar, aligning with Vietnam’s Retail Market Development Strategy until 2030, with a vision to 2050, recently approved by the Prime Minister.

The Ministry of Industry and Trade is set to propose key policies to the Prime Minister, including the transformation of nearly 7,000 traditional markets into modern convenience stores and shopping centers.

This strategic move aims to enhance retail infrastructure, elevate consumer experiences, and modernize the retail market.

Big C Thang Long officially upgraded to GO! Thang Long Shopping Center

Committing to supporting Vietnamese products, Mr. Olivier Langlet, CEO of Central Retail Vietnam Group, stated: “The launch of GO! Thang Long Shopping Center marks a significant milestone.”

After over 20 years of serving Hanoi residents, Big C Thang Long, a cherished part of many Hanoi families’ memories, has been officially upgraded to GO! Thang Long Shopping Center. This transformation introduces a more modern, civilized, and convenient shopping experience for customers.

“This upgrade reflects Central Retail’s long-term commitment to delivering higher service standards and contributing positively to Hanoi’s development,” Mr. Olivier Langlet added.

With a total investment of 650 billion VND, including over 200 billion VND for renovating the 35,000 m² space, GO! Thang Long has been completely revamped. From equipment to design, every aspect is tailored to provide a convenient, accessible, and safe shopping experience for all customers.

According to Mr. Nguyen The Hiep, Deputy Director of Hanoi’s Department of Industry and Trade, the opening coincides with Hanoi’s “45-Day Campaign.” This initiative aims to boost production, business, consumption, and services, striving to achieve an 8% growth target for 2025.

Hanoi’s Industry and Trade sector is actively implementing various measures, including expanding the retail network, stimulating consumption, enhancing supply-demand connections, and supporting modern distribution channels to deepen market development.