HOSE – Vietnam’s Most Transparent and Well-Governed Stock Exchange
Among Vietnam’s stock exchanges, HOSE remains the hub for long-term capital, particularly from foreign investors. Its stringent requirements for information disclosure, auditing, transaction control, and risk management make it a “natural filter,” allowing only companies meeting high standards to list. Masan Consumer’s proactive choice of HOSE demonstrates its fulfillment of these criteria and readiness to join Vietnam’s premier stock market.
Notably, Masan Consumer’s HOSE listing plan was not a sudden decision. The company has mentioned this direction since 2024 and prepared over several quarters, including governance system reviews and reporting process adjustments to meet HOSE standards. This lengthy preparation underscores a well-calculated strategy, not a mere formality, aimed at meeting the demands of Vietnam’s largest exchange.
“Masan Consumer, Masan’s ‘crown jewel,’ embodies the passion, dedication, and sweetness in every moment of serving consumers. From Vietnam to the world, Masan Consumer proudly acts as an ambassador of Vietnamese cuisine, helping Vietnamese take confident steps towards ‘going global,’ spreading hometown flavors, and reaching 8 billion global consumers with strong brands.” – Mr. Nguyễn Đăng Quang, Chairman of Masan Group.
Elevating Governance and Expanding Global Investor Reach
Transitioning from UPCoM to HOSE offers significant benefits for a company with nearly $1.2 billion in revenue like MCH. HOSE’s higher supervision standards and disclosure requirements enable the company to strengthen its information disclosure system and enhance consistency with new demands.
Additionally, listing on HOSE significantly broadens access to international capital. Foreign funds, from active funds to large ETFs, seek companies meeting criteria such as large market capitalization, stable growth, high profitability, strong market share, and recurring revenue. MCH is one of the few Vietnamese FMCG companies fully meeting these criteria. On HOSE, the company gains visibility among funds from the US, Europe, Japan, South Korea, and Singapore, which are more cautious with UPCoM stocks.
Another key benefit is the potential inclusion in major indices. After listing on HOSE, MCH could join indices like VN30, VN100, FTSE Vietnam 30, or MVIS Vietnam Index, which require high capitalization, liquidity, and stability. According to Vietcap, MCH could qualify for many indices in its first post-listing cycle. Inclusion would allow the stock to attract ETF and index-tracking fund capital, increasingly vital for Vietnam’s market liquidity.
FMCG Stocks: Stability, Growth, and Strong Cash Flow
Despite market volatility, the fast-moving consumer goods (FMCG) sector maintains stable demand due to recurring needs and low economic cycle dependence. MCH, with 98% household penetration in Vietnam (Kantar 2024), and iconic brands like CHIN-SU, Nam Ngư, Omachi, Kokomi, and Wake-Up 247, offers a highly predictable cash flow model, a key attraction for long-term funds.
From 2017 to 2024, MCH maintained exceptional financial stability and efficiency: revenue grew 10–13% annually, EBITDA margins remained around 26% (up 400 basis points since 2017), among the highest in Southeast Asia’s FMCG sector. Gross margins stayed above 42%, while internal ROIC calculations exceeded 200%, reflecting capital efficiency rarely seen in the region. In 2024, MCH’s revenue reached approximately $1.2 billion, solidifying its position as one of Vietnam’s largest FMCG companies. Notably, from 2018 to 2024, MCH paid nearly $1.2 billion in cash dividends, showcasing sustainable cash flow generation and consistent shareholder value sharing, crucial for long-term investor confidence.
For many, MCH is synonymous with everyday essentials. Its move to HOSE is not just a financial milestone but a testament to its maturity after years of brand-building and consumer service. When an essential company chooses a more stringent listing environment, it signals preparation for a new growth phase, aiming for improved governance, long-term stability, and sustainable investor attraction.
Masan Consumer (UpCom: MCH), a Masan Group (HOSE: MSN) subsidiary, is a leading Vietnamese consumer-retail company. With nearly three decades of service, Masan Consumer continuously innovates to deliver quality products meeting essential needs of millions of families. The company offers a diverse FMCG portfolio in seasonings, convenience foods, beverages, and personal/household care, with brands like CHIN-SU, Nam Ngư, Omachi, Kokomi, and Wake-up 247. Present in over 98% of Vietnamese households and exported to 26+ countries, Masan Consumer is a top-performing FMCG company in the region.
MCH: From a National Brand to a “National Stock” Contender
Over the past three decades, Vietnam’s fast-moving consumer goods (FMCG) market has undergone transformative shifts: from an era of scarcity to a period of supply abundance, and now, an age defined by experience, quality, and added value. Economic growth and rising living standards have profoundly reshaped consumer behavior. While the focus once centered on mere sustenance, today’s consumers prioritize taste, safety, and convenience, embracing healthier, more streamlined lifestyles.
“A New Consumer Blue-Chip on HOSE: What Does MCH Bring to the Market?”
On December 4, 2025, Masan Consumer Corporation (Masan Consumer, UPCoM: MCH) will unveil detailed plans for its listing on the Ho Chi Minh City Stock Exchange (HOSE). This milestone not only marks a significant step for the company but also stands as a notable highlight in Vietnam’s stock market landscape, which is entering its final acceleration phase of the year—a period when investors actively seek clear signals to shape expectations for the year ahead.
Unveiling the 4/12 Event: Anticipating Masan Consumer’s “Crown Jewel” Legacy
For nearly three decades, Masan Consumer (UPCoM: MCH) products have seamlessly woven themselves into the fabric of Vietnamese life. From a bowl of fish sauce gracing the family dinner table to a packet of instant noodles fueling the pace of modern life, from a bottle of chili sauce at your favorite local eatery to a can of coffee awakening your mornings, Masan Consumer’s offerings have become indispensable companions in everyday moments.
Vietnamese FMCG Leader Dominating 80% Market Share Set to List on HOSE
As a leading player in the fast-moving consumer goods (FMCG) industry, Masan Consumer Holdings (Masan Consumer, UPCoM: MCH) has captured market attention with its upcoming listing on the Ho Chi Minh City Stock Exchange (HOSE). This highly anticipated event highlights the company’s strong foundation, powerful brand presence, and substantial scale, positioning it as a long-term anchor for both domestic and international capital inflows.
Foreign Block Selling Cools Down in Late November, Contrasting with Over 600 Billion VND Inflow to Acquire a Single Stock
Foreign investors continued their net selling streak, but the pressure eased significantly. Notably, they unexpectedly turned net buyers in the Wednesday and Friday sessions.
