In early December, the price of white-fleshed dragon fruit cultivated under artificial lighting in Lam Dong province is being purchased directly from farms at 15,000–23,000 VND/kg, depending on quality and uniformity.
Red dragon fruit, on the other hand, is fetching record prices, ranging from 35,000–40,000 VND/kg at farm gates.
Traders report these are the highest prices for this time of year in recent memory, according to data from major growing regions.
Dragon fruit being purchased at high prices directly from farms. Photo: Trieu Bao
In Ham Thuan Nam, Vietnam’s dragon fruit capital, traders note limited ripe fruit availability due to farmers reducing lit cultivation areas in recent years. Meanwhile, stable domestic and export demand near year-end has driven prices upward.
A trader in Ham Kiem commune attributes the high prices to tight supply. “Prices are unlikely to drop significantly in December. However, as Tet approaches and off-season supply peaks, prices may cool,” they predict.
Dragon fruit for export being collected by a company in Ham Kiem commune on December 3. Photo: Trieu Bao
Buyers report stable prices above 10,000 VND/kg since the start of the off-season harvest—significantly higher than previous years when prices often fell below production costs. However, this year’s yields are uneven due to weather impacts and farmer caution.
Lam Dong agriculture data shows declining lit cultivation areas due to high electricity costs and price volatility. In 2024–2025, many farmers limited lighting or switched to cost-saving methods, reducing off-season output. Meanwhile, key export markets like China, India, and the UAE have maintained steady demand since Q4 2025.
Prices are expected to remain high through December before potentially easing as Tet supplies increase.
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