When Hot Mineral Springs Shape Regional Brands Across the Globe
No land can replicate a natural mineral vein. This uniqueness and scarcity make every property situated on a mineral stream possess unparalleled growth potential.
In Japan, regions with hot springs like Hakone—the iconic onsen at the foot of Mount Fuji—or Beppu, home to over 2,000 hot springs, have thrived by linking their mineral resources to wellness and healthcare amenities. These areas now attract tens of millions of visitors annually, driving a significant surge in local property values. This clearly demonstrates that when a region successfully establishes a brand tied to its hot springs, the value of real estate investments in that area grows accordingly.
In Desert Hot Springs, California, a city renowned for its numerous hot springs, property values soared by 182.55% between 2013 and 2023, with an average annual growth rate of 10.95%. This places the city in the top 10% of U.S. regions with the highest real estate appreciation, according to Realtor.com. The hot springs are seen as the primary driver of Desert Hot Springs’ regional brand appeal.
Thus, buyers are willing to pay a premium for properties in renowned areas. They’re not just purchasing land but a lifestyle, health benefits, and prestige. A strong regional brand not only attracts tourists but also enhances its appeal to investors and residents.
Even remote, rural areas with hot springs are gaining attention from developers, transforming into global wellness and retreat destinations. In 2023, the Atona Impact Fund invested 20 billion yen in hot spring regions like Yufu, Yakushima, and Hakone, developing luxury resorts that catapulted the area’s brand and property values.
In Vietnam, since 2019, the discovery of hot mineral springs in Phu Tho’s Thanh Thuy has positioned it as a top-of-mind brand in the health-focused real estate market.
The Future of Real Estate in Thanh Thuy, Vietnam’s Hot Spring Capital
Located just 80km from Hanoi, Thanh Thuy is blessed with a rare hot spring resource spanning over 1 million m² and holding nearly 20 million m³ of water, maintaining a steady temperature of 37-53°C year-round. Rich in natural Radon, this water is highly beneficial for skin, joints, and cardiovascular health, rivaling the quality of springs near Mount Fuji, Japan.
In recent years, Thanh Thuy has seen a surge in investments in Japanese-style onsen resorts. Mineral baths, spas, and wellness services nestled in pristine nature have transformed day trips into immersive stays with accommodations, dining, and therapy. High-spending visitors from Hanoi and nearby provinces are flocking to the area, establishing a new travel trend focused on rejuvenation.

The 5-star Lynntimes Thanh Thuy Hot Spring Resort in Thanh Thuy, Phu Tho
Thanh Thuy is at a pivotal moment: its resources are recognized, investments are booming, and its regional brand is gaining national and international acclaim. The arrival of the 5-star Lynntimes Thanh Thuy Hot Spring Resort has further solidified its status as a year-round destination for leisure, wellness, and mineral-based therapies.
In this evolving landscape, the development of residential models integrated with wellness and comprehensive healthcare is a natural progression for a region rich in hot springs. According to Onsen Fuji Group, the developer of Lynntimes Thanh Thuy, hot spring real estate values have risen steadily over the past five years and are poised for a new growth phase in the coming decade as demand for wellness-focused living increases.
The group recently launched three luxury wellness projects in Phu Tho, Hung Yen, and Ninh Binh. In Thanh Thuy, the upcoming 26-story Thera Home Residences will redefine upscale wellness living. Each residence will feature direct access to the mineral-rich waters, allowing residents to enjoy in-home mineral baths, natural therapies, 24/7 medical care, and integrated mental wellness programs.
This project elevates Thanh Thuy’s real estate value, transforming hot spring properties from mere vacation retreats into sought-after homes for long-term wellness living.
Why Da Nang is the Rising Star for Real Estate Investors
With its competitive pricing, expansive land availability, modern infrastructure, thriving tourism, and high quality of life, Da Nang has emerged as a top contender in the real estate investment landscape. According to industry experts, the quality of properties in Da Nang even surpasses that of Hanoi and Ho Chi Minh City, making it a highly attractive destination for investors.
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