On December 2nd, Fortune unveiled its inaugural list of the Top 100 Best Companies to Work for in Southeast Asia, with PNJ being the only Vietnamese jewelry and lifestyle retailer to make the cut. This recognition not only highlights PNJ’s commitment to fostering a happy workplace but also underscores its journey in building a people-centric corporate culture.
Fortune honors PNJ as one of the best companies to work for in Southeast Asia 2025. Photo: Gia Thịnh
Comprehensive Human Resource Strategy
The Fortune 100 Best Companies to Work for Southeast Asia 2025 list is a collaboration between Fortune and Great Place To Work®, a globally renowned organization specializing in corporate culture research. Unlike other awards, Fortune’s evaluation process places significant emphasis on direct feedback from employees through surveys, coupled with an in-depth assessment of corporate culture and HR strategies.
According to Fortune, the publication of this Top 100 list serves three critical purposes: recognizing outstanding HR strategies in the region, promoting positive corporate cultures to the community, and inspiring other businesses to create sustainable work environments.
PNJ’s workforce continuously refreshes and innovates daily. Photo: Gia Thịnh
After a rigorous evaluation process, PNJ’s recognition affirms the company’s success in building trust and strong engagement among its employees, reflecting its practical policies and HR initiatives.
In an increasingly competitive regional job market, attracting and retaining top talent requires more than just attractive benefits—it demands the creation of an exceptional work environment.
“The company consistently reinvents and innovates its HR strategies through groundbreaking recruitment and talent development initiatives, establishing clear and transparent career progression policies, and fostering an environment that maximizes individual potential. This foundation is key to sustainable business growth,” stated a PNJ representative.
PNJ celebrates the beauty of people and life. Photo: Gia Thịnh
In 2025, PNJ introduced a series of platforms to elevate its workforce. From the Creative Station, a space nurturing creativity and continuous learning, to Townhall meetings fostering open dialogue between leadership and employees, the company has established effective multi-dimensional communication channels.
Notably, the Pitstop program and Cultural Festival play a pivotal role in preserving the company’s identity and fostering team cohesion. Additionally, PNJ invests heavily in inspirational programs like The Retail Talk, Campus Connection, and the “PNJer The Series” stories, igniting an entrepreneurial spirit within every PNJ member.
Multi-Generational Unity, Shared Vision
With over 37 years of celebrating human beauty and life, PNJ has made significant strides in its human resource ecosystem, presenting vast opportunities for growth.
From its founding days with a pioneering team, PNJ has grown alongside Ho Chi Minh City’s economic development. Now, the company is entering an era of international expansion, backed by a young, talented management team and a tech-savvy, creative workforce.
PNJ operates 429 stores across 31 provinces and cities (post-merger).
This generational diversity is a unique strength for PNJ. The pioneering generation brings extensive experience, market insights, and core values honed over time. Meanwhile, the younger generation contributes fresh perspectives, rapid adaptation to digital technology, and innovative ideas. The synergy between these two forces, united by a shared vision, enables PNJ to continually reinvent itself with new “DNA” and distinct skill sets, sharpening its competitive edge.
As a result, in the first nine months of 2025, PNJ reported net revenue of VND 25,353 billion and post-tax profit of VND 1,610 billion. Gross profit margin reached 20.8%, up from 16.7% in the same period in 2024.
In June 2025, PNJ was consecutively listed in the Fortune 500 Southeast Asia based on revenue and sustainable growth. Recently, the company also ranked among the Top 10 Strongest Vietnamese Brands 2025 by Brand Finance, with a brand value of USD 523 million, a nearly 9% increase from the previous year. PNJ currently employs nearly 9,000 high-quality staff and operates 429 stores across 31 provinces and cities (post-merger).
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Fortune Honors PNJ as “Best Company to Work For in Southeast Asia 2025”
A comprehensive, people-centric HR strategy, coupled with a sustainable corporate culture, has propelled PNJ to become Vietnam’s sole jewelry and lifestyle retailer recognized by Fortune as one of the Best Companies to Work For in Southeast Asia 2025.
